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2 Ratings
18 Ratings
2 Ratings
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Score 8.5 out of 101
18 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Autopilot

Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.
Nivas Ravichandran profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Autopilot
8.5
A/B testing
250ok Inbox
8.0
Autopilot
8.0
Mobile optimization
250ok Inbox
10.0
Autopilot
9.3
Email deliverability
250ok Inbox
9.5
Autopilot
8.5
List management
250ok Inbox
7.0
Autopilot
8.2
WYSIWYG email editor
250ok Inbox
Autopilot
8.5
Dynamic content
250ok Inbox
Autopilot
7.5
Ability to test dynamic content
250ok Inbox
Autopilot
8.5
Triggered drip sequences
250ok Inbox
Autopilot
9.5

Reporting & Analytics

250ok Inbox
8.7
Autopilot
7.0
Dashboards
250ok Inbox
9.0
Autopilot
7.0
Standard reports
250ok Inbox
8.5
Autopilot
7.0
Custom reports
250ok Inbox
8.5
Autopilot

Lead Management

250ok Inbox
Autopilot
8.2
Lead nurturing
250ok Inbox
Autopilot
9.0
Data quality management
250ok Inbox
Autopilot
7.0
Automated sales alerts and tasks
250ok Inbox
Autopilot
8.7

Campaign Management

250ok Inbox
Autopilot
9.3
Event/webinar marketing
250ok Inbox
Autopilot
9.3

Social Media Marketing

250ok Inbox
Autopilot
9.5
Social profile integration
250ok Inbox
Autopilot
9.5

Platform & Infrastructure

250ok Inbox
Autopilot
8.3
API
250ok Inbox
Autopilot
8.0
Customizability
250ok Inbox
Autopilot
7.9
Integration with Salesforce.com
250ok Inbox
Autopilot
9.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
  • Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
  • Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
Emily Muhoberac profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed
Emily Muhoberac profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Using Autopilot enabled us to keep our marketing budget very lean for a long time as we scaled. This was incredibly helpful during a time when we needed to manage cash flow, but also were focused on growing as quickly as possible.
  • Autopilot helped us build our first gated content workflows, which created significantly more leads for our sales team.
  • Autopilot's design features elevated our marketing to look "bigger than we were" for a period of time.
Emily Muhoberac profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts