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2 Ratings
17 Ratings
2 Ratings
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Score 8.5 out of 101
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Autopilot

Autopilot is well-suited for: - Novice marketing teams - Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it - Side hustles & personal projects - Non-profit organizationsAutopilot is not suited for: - Experienced marketers that want limitless customization- Large marketing teams
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Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Autopilot
8.3
A/B testing
250ok Inbox
8.0
Autopilot
8.0
Mobile optimization
250ok Inbox
10.0
Autopilot
9.5
Email deliverability
250ok Inbox
9.5
Autopilot
9.0
List management
250ok Inbox
7.0
Autopilot
7.6
WYSIWYG email editor
250ok Inbox
Autopilot
8.2
Dynamic content
250ok Inbox
Autopilot
7.0
Ability to test dynamic content
250ok Inbox
Autopilot
8.0
Triggered drip sequences
250ok Inbox
Autopilot
9.4

Reporting & Analytics

250ok Inbox
8.7
Autopilot
7.0
Dashboards
250ok Inbox
9.0
Autopilot
7.0
Standard reports
250ok Inbox
8.5
Autopilot
7.0
Custom reports
250ok Inbox
8.5
Autopilot

Lead Management

250ok Inbox
Autopilot
7.3
Lead nurturing
250ok Inbox
Autopilot
9.0
Data quality management
250ok Inbox
Autopilot
5.0
Automated sales alerts and tasks
250ok Inbox
Autopilot
8.0

Campaign Management

250ok Inbox
Autopilot
9.0
Event/webinar marketing
250ok Inbox
Autopilot
9.0

Social Media Marketing

250ok Inbox
Autopilot
10.0
Social profile integration
250ok Inbox
Autopilot
10.0

Platform & Infrastructure

250ok Inbox
Autopilot
8.4
API
250ok Inbox
Autopilot
9.0
Customizability
250ok Inbox
Autopilot
7.1
Integration with Salesforce.com
250ok Inbox
Autopilot
9.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
Quentin Aisbett profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
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Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
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Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Autopilot has helped our agency build and segment our email database like never before. This has allowed us to nurture readers of blog posts to real clients.
  • Autopilot has helped clients also achieve better ROI. For example, in one instance it has helped an e-commerce client encourage repeat sales.
Quentin Aisbett profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

250ok Inbox More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information