What users are saying about
2 Ratings
32 Ratings
2 Ratings
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Score 8.5 out of 101
32 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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CheetahMail

CheetahMail is perfect for a company that sends a lot of email communications. If you send at least 4-5 emails per week to your clients, this is a must
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Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
CheetahMail
6.3
A/B testing
250ok Inbox
8.0
CheetahMail
6.0
Mobile optimization
250ok Inbox
10.0
CheetahMail
5.0
Email deliverability
250ok Inbox
9.5
CheetahMail
8.3
List management
250ok Inbox
7.0
CheetahMail
7.5
WYSIWYG email editor
250ok Inbox
CheetahMail
6.0
Dynamic content
250ok Inbox
CheetahMail
7.0
Ability to test dynamic content
250ok Inbox
CheetahMail
7.0
Landing pages
250ok Inbox
CheetahMail
4.0
Triggered drip sequences
250ok Inbox
CheetahMail
5.8

Reporting & Analytics

250ok Inbox
8.7
CheetahMail
4.0
Dashboards
250ok Inbox
9.0
CheetahMail
4.0
Standard reports
250ok Inbox
8.5
CheetahMail
5.0
Custom reports
250ok Inbox
8.5
CheetahMail
3.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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  • Allows to easily track metrics to see results clearly
  • Allows the scheduling of email sends in advance so you do not have to be present during the send
  • Very user friendly and could easily be self taught
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Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • Support. The support (when needed) was overseas so sometimes it was hard to reach them and sometimes hard to understand what they are saying when talking on the phone.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
CheetahMail7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
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Usability

No score
No answers yet
No answers on this topic
CheetahMail4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support

No score
No answers yet
No answers on this topic
CheetahMail2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
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Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Overall not a bad tool itself. Support isnt great but for impact to our business it sent email for our client and at the end of the day that is what mattered.
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Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CheetahMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details