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2 Ratings
22 Ratings
2 Ratings
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Score 8.5 out of 101
22 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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ClickDimensions

ClickDimensions works great as an email nurture automation platform.
Neville Wiles profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
ClickDimensions
7.8
A/B testing
250ok Inbox
8.0
ClickDimensions
6.8
Mobile optimization
250ok Inbox
10.0
ClickDimensions
7.0
Email deliverability
250ok Inbox
9.5
ClickDimensions
8.4
List management
250ok Inbox
7.0
ClickDimensions
8.4
WYSIWYG email editor
250ok Inbox
ClickDimensions
8.0
Dynamic content
250ok Inbox
ClickDimensions
7.4
Ability to test dynamic content
250ok Inbox
ClickDimensions
8.0
Landing pages
250ok Inbox
ClickDimensions
8.0
Triggered drip sequences
250ok Inbox
ClickDimensions
7.9

Reporting & Analytics

250ok Inbox
8.7
ClickDimensions
8.0
Dashboards
250ok Inbox
9.0
ClickDimensions
7.8
Standard reports
250ok Inbox
8.5
ClickDimensions
8.4
Custom reports
250ok Inbox
8.5
ClickDimensions
7.8

Lead Management

250ok Inbox
ClickDimensions
7.8
Lead nurturing
250ok Inbox
ClickDimensions
6.8
Lead scoring and grading
250ok Inbox
ClickDimensions
8.4
Data quality management
250ok Inbox
ClickDimensions
8.0
Automated sales alerts and tasks
250ok Inbox
ClickDimensions
8.0

Campaign Management

250ok Inbox
ClickDimensions
8.0
Calendaring
250ok Inbox
ClickDimensions
8.0
Event/webinar marketing
250ok Inbox
ClickDimensions
8.0

Social Media Marketing

250ok Inbox
ClickDimensions
7.5
Social sharing and campaigns
250ok Inbox
ClickDimensions
7.0
Social profile integration
250ok Inbox
ClickDimensions
8.0

Platform & Infrastructure

250ok Inbox
ClickDimensions
7.7
API
250ok Inbox
ClickDimensions
7.0
Role-based workflow & approvals
250ok Inbox
ClickDimensions
9.0
Customizability
250ok Inbox
ClickDimensions
7.0
Integration with Salesforce.com
250ok Inbox
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
250ok Inbox
ClickDimensions
8.4
Integration with SugarCRM
250ok Inbox
ClickDimensions
8.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • Intergration with Dynamics CRM actually turns out to be a disadvantage, as the system is constrained heavily in its utility by how Dynamics runs. For example, creating marketing lists for segmentation is particularly arduous if Contacts and Lead entities are in use.
  • Clickdimensions relies on Dynamics business processes to run automation events, which means if there's a lot going on then it can snarl up the CRM server significantly.
  • Getting data imported into CRM and Clickdimensions is extremely clunky - when it doesn't fail entirely, it is often buggy.
  • Drag and drop email editor is not great, often introducing undesired stylings due to cut and pasting.
  • The real power in this system is being able to monitor key metrics, such as email clicks or page views. However, all of these have to be set up manually in Dynamics to truly leverage the system. And to act on these metrics requires business processes in CRM, as only email clicks and form submissions can be used as triggers from within CRM.
Chris Thorne profile photo

Usability

No score
No answers yet
No answers on this topic
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Support

No score
No answers yet
No answers on this topic
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
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Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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I think the biggest difference is the overall easy integration with our CRM platform, which is crucial. Without it, we would not really even be able to use a marketing automation platform like this. We like the support our account manager gives us, and think CD is the best option available.
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Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Leads
  • Prospects
  • Better relationship understanding
No photo available

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details