What users are saying about
2 Ratings

Constant Contact

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417 Ratings
2 Ratings
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Score 8.5 out of 101

Constant Contact

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417 Ratings
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Score 7.3 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Constant Contact

It's well suited for digital marketing agencies to use for their clients that have suitable budgets. The pricing, however, is less suitable for a small business when compared to other resources like MailChimp that offer the same features and services for free. Key questions a user should ask themselves is how large their email lists are, and how often they need to send email campaigns. Those answers can greatly change the service provider recommendation.
Jorden Beatty profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Constant Contact
8.0
A/B testing
250ok Inbox
8.0
Constant Contact
7.5
Mobile optimization
250ok Inbox
10.0
Constant Contact
8.2
Email deliverability
250ok Inbox
9.5
Constant Contact
8.3
List management
250ok Inbox
7.0
Constant Contact
8.0
WYSIWYG email editor
250ok Inbox
Constant Contact
8.7
Dynamic content
250ok Inbox
Constant Contact
7.9
Ability to test dynamic content
250ok Inbox
Constant Contact
8.3
Landing pages
250ok Inbox
Constant Contact
7.5
Triggered drip sequences
250ok Inbox
Constant Contact
7.6

Reporting & Analytics

250ok Inbox
8.7
Constant Contact
7.6
Dashboards
250ok Inbox
9.0
Constant Contact
8.0
Standard reports
250ok Inbox
8.5
Constant Contact
8.3
Custom reports
250ok Inbox
8.5
Constant Contact
6.4

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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  • Great list management tools. Constant Contact takes the stress out of managing and building your email lists through its streamlined and intuitive interface.
  • Customizable Templates are great. The ability to manually create your own template and have it work seamlessly thorough HTML or XHTML is a huge benefit for helping your campaigns stand out from the crowd.
  • Great Professional Services. From the coaching staff to the customer support specialists, everyone I've interacted with from Constant Contact knew the system inside and out, and didn't have to defer to other parties to help me through an issue.
  • Reporting and tracking campaign effectiveness is a breeze with the variety of tracking abilities Constant Contact offers. From open rates to bounces, clickthroughs and several other key data points, the toolkit is key to constantly making your campaigns more successful.
Jorden Beatty profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • The campaign section's user interface is a bit dated and could use some refreshing to bring it up to the current trends in design and user experience.
  • Each day mobile email use grows bit by bit, so it would be great if Constant Contact updated their toolkit for better embracing responsive/adaptive email design in their templates.
  • The variety of templates available are plenty in number, but lack the some of the basic foundations and calls to action for getting more ROI from your emails.
  • The lack of Google Analytics integration on the app is a big drawback for marketing managers who depend on the API service for tracking their campaign effectiveness.
  • The higher pricing for some services, such as social media and surveys, is a drawback for users on a limited budget, especially when compared to Constant Contact's competitors.
  • The sheer amount of customizable tools available are great, but might be overwhelming for the average user.
Jorden Beatty profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. profile photo

Usability

No score
No answers yet
No answers on this topic
Constant Contact8.8
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

No score
No answers yet
No answers on this topic
Constant Contact3.0
Based on 8 answers
The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems
Ashley N. Baker profile photo

Implementation

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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We initially selected Constant Contact because it was a price effective software and our company was still growing. At the time, we hosted our websites locally and didn't see the need to have our email marketing platform sync with our CRM. As our companies grew, so did our lists, databases, etc. That's when we decided to make the move to HubSpot. Had Constant Contact had the functionality to sync with our CRM, we would probably still be using it.
Ashley Gennett profile photo

Scalability

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Nothing yet I am on the free version still and love it
  • Still has all my contacts from a long time ago
No photo available

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details