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2 Ratings
15 Ratings
2 Ratings
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Score 8.5 out of 101
15 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Demandforce

It is extremely appropriate for any appointment based business - specifically spas, dentists, and hair salons.
Sara Barrett profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Demandforce
A/B testing
250ok Inbox
8.0
Demandforce
Mobile optimization
250ok Inbox
10.0
Demandforce
Email deliverability
250ok Inbox
9.5
Demandforce
List management
250ok Inbox
7.0
Demandforce

Reporting & Analytics

250ok Inbox
8.7
Demandforce
Dashboards
250ok Inbox
9.0
Demandforce
Standard reports
250ok Inbox
8.5
Demandforce
Custom reports
250ok Inbox
8.5
Demandforce

Sales Force Automation

250ok Inbox
Demandforce
7.8
Customer data management / contact management
250ok Inbox
Demandforce
8.2
Workflow management
250ok Inbox
Demandforce
9.0
Territory management
250ok Inbox
Demandforce
7.0
Opportunity management
250ok Inbox
Demandforce
8.0
Integration with email client (e.g., Outlook or Gmail)
250ok Inbox
Demandforce
8.0
Contract management
250ok Inbox
Demandforce
7.0
Quote & order management
250ok Inbox
Demandforce
7.0
Interaction tracking
250ok Inbox
Demandforce
8.0
Channel / partner relationship management
250ok Inbox
Demandforce
8.0

Customer Service & Support

250ok Inbox
Demandforce
9.0
Case management
250ok Inbox
Demandforce
9.0
Call center management
250ok Inbox
Demandforce
9.0
Help desk management
250ok Inbox
Demandforce
9.0

Marketing Automation

250ok Inbox
Demandforce
7.8
Lead management
250ok Inbox
Demandforce
9.0
Email marketing
250ok Inbox
Demandforce
6.5

CRM Project Management

250ok Inbox
Demandforce
9.0
Task management
250ok Inbox
Demandforce
9.0
Billing and invoicing management
250ok Inbox
Demandforce
9.0
Reporting
250ok Inbox
Demandforce
9.0

CRM Reporting & Analytics

250ok Inbox
Demandforce
9.0
Forecasting
250ok Inbox
Demandforce
9.0
Pipeline visualization
250ok Inbox
Demandforce
9.0
Customizable reports
250ok Inbox
Demandforce
9.0

Customization

250ok Inbox
Demandforce
9.0
Custom fields
250ok Inbox
Demandforce
9.0
Custom objects
250ok Inbox
Demandforce
9.0
Scripting environment
250ok Inbox
Demandforce
9.0
API for custom integration
250ok Inbox
Demandforce
9.0

Security

250ok Inbox
Demandforce
9.0
Single sign-on capability
250ok Inbox
Demandforce
9.0
Role-based user permissions
250ok Inbox
Demandforce
9.0

Social CRM

250ok Inbox
Demandforce
9.0
Social data
250ok Inbox
Demandforce
9.0
Social engagement
250ok Inbox
Demandforce
9.0

Integrations with 3rd-party Software

250ok Inbox
Demandforce
9.0
Marketing automation
250ok Inbox
Demandforce
9.0
Compensation management
250ok Inbox
Demandforce
9.0

Platform

250ok Inbox
Demandforce
9.0
Mobile access
250ok Inbox
Demandforce
9.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Automatic Appointment Reminders
  • HIPPA compliant text messaging with patients
  • Marketing
Sara Barrett profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • Ability to have your newsletters come from a customizable email address
  • More email templates
  • App for iPhone
Sara Barrett profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Demandforce9.0
Based on 3 answers
We are constantly being contacted by comparable organizations. If Mindbody Online integrated a feature like Demandforce, we'd move over there to keep everything in one platform.
No photo available

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
This office has used Demandforce for more than 3 years and the switch to another product would require time and money, however I personally think 4PatientCare has more options and personalization to increase efficiency and revenue for the office.
Arielle Calugay profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • Patients requesting an exam confuses them that they are actually scheduled for an exam (Negative)
  • Increased # of patients scheduled due to accessibility online to request for appointments (Positive)
  • Patients confirming appointments after being sent an email reminder by Demandforce is difficult to track when we receive the confirmation as an email because sometimes the email address is completely different from the patient's first and last time and thus requires more time and energy to look up who confirmed the appointment (Negative)
Arielle Calugay profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandforce

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details