What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Drip from Leadpages

Drip is best used for market automation within the sales funnel process and as a retention tool. From monthly newsletters to incremental notices automatically sent out as you move the lead through the sales cycle, Drip has the ability to handle all the email automation you need
Matthew Gehrman profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Drip from Leadpages
8.6
A/B testing
250ok Inbox
8.0
Drip from Leadpages
7.6
Mobile optimization
250ok Inbox
10.0
Drip from Leadpages
8.6
Email deliverability
250ok Inbox
9.5
Drip from Leadpages
9.4
List management
250ok Inbox
7.0
Drip from Leadpages
9.6
WYSIWYG email editor
250ok Inbox
Drip from Leadpages
6.6
Dynamic content
250ok Inbox
Drip from Leadpages
8.6
Ability to test dynamic content
250ok Inbox
Drip from Leadpages
8.6
Triggered drip sequences
250ok Inbox
Drip from Leadpages
10.0

Reporting & Analytics

250ok Inbox
8.7
Drip from Leadpages
8.7
Dashboards
250ok Inbox
9.0
Drip from Leadpages
8.6
Standard reports
250ok Inbox
8.5
Drip from Leadpages
8.6
Custom reports
250ok Inbox
8.5
Drip from Leadpages
8.8

Lead Management

250ok Inbox
Drip from Leadpages
9.1
Lead nurturing
250ok Inbox
Drip from Leadpages
9.8
Lead scoring and grading
250ok Inbox
Drip from Leadpages
9.4
Data quality management
250ok Inbox
Drip from Leadpages
9.0
Automated sales alerts and tasks
250ok Inbox
Drip from Leadpages
8.3

Platform & Infrastructure

250ok Inbox
Drip from Leadpages
9.5
API
250ok Inbox
Drip from Leadpages
9.2
Role-based workflow & approvals
250ok Inbox
Drip from Leadpages
9.7
Customizability
250ok Inbox
Drip from Leadpages
9.4

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Slice and dice users based on different segmentation parameters. The ones I use include tags, assets they downloaded, customer fields (like location or company), webinar participation, etc.
  • Send broadcast emails regarding my campaigns. Editing is easy and kept simple, which avoids all the hardships you get when you try to beautify and design emails too much.
Tsahi Levent-levi profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
  • The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
  • Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.
Steve Palfreyman profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.The pricing matched my current requirements at the time and the onboarding process was simple and easy to go through.
Tsahi Levent-levi profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Screenshots

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details