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84 Ratings
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Score 8.5 out of 101
Top Rated
84 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Kissmetrics

Start off with Google Analytics and then over time if budget and further learning is allowed build out KISSmetrics. Start off with the basics. GA will give all the core basics. Over time when GA becomes too vague and you want to follow people versus just a number... upgrade to KISS or Mixpanel. Depending on your budget, go with Mixpanel since it's free up to some x number of events. KISSmetrics however will charge you up front after 14 days
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Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Kissmetrics
A/B testing
250ok Inbox
8.0
Kissmetrics
Mobile optimization
250ok Inbox
10.0
Kissmetrics
Email deliverability
250ok Inbox
9.5
Kissmetrics
List management
250ok Inbox
7.0
Kissmetrics

Reporting & Analytics

250ok Inbox
8.7
Kissmetrics
Dashboards
250ok Inbox
9.0
Kissmetrics
Standard reports
250ok Inbox
8.5
Kissmetrics
Custom reports
250ok Inbox
8.5
Kissmetrics

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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  • Setup is easy
  • They show you examples of what your "pop-up" will look like as you type the content in
  • You can personalize the pop-ups to fit your brand
  • You are able to measure how effective the paths you set up are
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Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • Integration with other tools - when an "online" or "near-online" integration is required the tool does not cope. You can always export data to JSON etc. and load them into a second system, but this is not a viable solution for many business applications.
  • UI - the user interface is not very user-friendly, it is not always very intuitive.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Kissmetrics7.4
Based on 27 answers
Will definitely renew.
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Usability

No score
No answers yet
No answers on this topic
Kissmetrics7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Kissmetrics8.3
Based on 6 answers
No uptime issues
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Performance

No score
No answers yet
No answers on this topic
Kissmetrics8.5
Based on 6 answers
No performance issues.
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Support

No score
No answers yet
No answers on this topic
Kissmetrics9.0
Based on 9 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
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In-Person Training

No score
No answers yet
No answers on this topic
Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
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Online Training

No score
No answers yet
No answers on this topic
Kissmetrics8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Implementation

No score
No answers yet
No answers on this topic
Kissmetrics7.3
Based on 7 answers
We did most of the setup ourselves, with some help from the vendor around tagging events and getting events to fire according to specific rules.

Making this work properly was not entirely simple, and did require some custom code.
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Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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The Google Analytics Premium is a more complex tool, with possible integration to AdWords, Tag Manager etc.Kissmetrics offers a narrower set of IT features, that however fully suit most needs. Google Analytics for example limited the data exports to 10,000 lines per click - to download a large report with e.g. one million rows requires to implement a script that repeats thousand times a request t oretrieve data. These artifical limitations are not present by Kissmetrics and one is able to export the data to own big data analytical tools.
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Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • It helped to start thorough monitoring of new, returning clients, conversion rates and helped to improve the conversion rates.
  • It is a paid tool, that provided very good value for money in our use cases by a middle-sized and large company.
  • It offers comparable features to Google Analytics Premium in some aspects.
Viktor Mulac profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
250ok Inbox Editions & Modules
250ok Inbox
Additional Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.