What users are saying about
2 Ratings

Litmus

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19 Ratings
2 Ratings
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Score 8.5 out of 101

Litmus

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19 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Litmus

Litmus is great for checking how well email templates work and will interact with different email platforms and screen sizes. It is useful for editing codes and finding errors and it color codes certain parts of code in similar colors so that you are able to more easily read the code and find the places where the errors are occurring. Whereas when trying to do this in Marketo it is more difficult.
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Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Litmus
6.5
A/B testing
250ok Inbox
8.0
Litmus
7.0
Mobile optimization
250ok Inbox
10.0
Litmus
8.9
Email deliverability
250ok Inbox
9.5
Litmus
8.8
List management
250ok Inbox
7.0
Litmus
WYSIWYG email editor
250ok Inbox
Litmus
8.4
Dynamic content
250ok Inbox
Litmus
3.0
Ability to test dynamic content
250ok Inbox
Litmus
3.0

Reporting & Analytics

250ok Inbox
8.7
Litmus
8.2
Dashboards
250ok Inbox
9.0
Litmus
9.2
Standard reports
250ok Inbox
8.5
Litmus
8.3
Custom reports
250ok Inbox
8.5
Litmus
7.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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  • Preview emails across different clients. Also makes it super easy to troubleshoot what the issues are and what in the code is causing the issue.
  • Makes coding for both desktop and mobile very easy.
  • Integration with Salesforce is clutch. It allows us to create, build and send emails with just 2 vendors, rather than multiple more.
Ziyu Wang profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • Subject line, spam check, and preheader is sometimes hard to find, would be good to make it more prominent.
  • Not sure how to use the analytics - would be good to have better overview of the additional features.
  • I can't diagnose what's wrong with an email code until after I preview all the clients. It would be nice to be able to see the issues as i'm coding the emails.
Ziyu Wang profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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I send the majority of the emails we build out of Marketo and am able to use the Marketo HTML editor to make small changes to the code when needed, but we also use other HTML coding platforms as stand-ins for Litmus if we need to build an entirely new email template. Whoever is building uses the platform that they are most comfortable in and then merely checks that it is functional in Litmus.
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Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Learned how to write better converting emails.
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Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Litmus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details