What users are saying about
2 Ratings

Mailchimp

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Top Rated
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2 Ratings
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Score 8.5 out of 101

Mailchimp

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Top Rated
1474 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Mailchimp

In my experience, MailChimp is great for promoting a product or brand on a regular basis. I use it in Higher Education to communicate about Student Organizations to Student Leaders on a bi-monthly basis. It works well when you have multiple, large audiences you are trying to communicate with. You can keep your lists in one place and send communication easier. MailChimp is not useful for small email campaigns. I'd say if you're emailing less than 100 individuals, this service is not ideal for you. Additionally, if you're not communicating at least once a month, it is not money well spent. On the other end, I would say communicating more than once a week is overboard, and will adversely affect your purpose for using the platform.
Rob Abid profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Mailchimp
8.5
A/B testing
250ok Inbox
8.0
Mailchimp
8.7
Mobile optimization
250ok Inbox
10.0
Mailchimp
8.6
Email deliverability
250ok Inbox
9.5
Mailchimp
8.9
List management
250ok Inbox
7.0
Mailchimp
8.9
WYSIWYG email editor
250ok Inbox
Mailchimp
8.6
Dynamic content
250ok Inbox
Mailchimp
8.0
Ability to test dynamic content
250ok Inbox
Mailchimp
8.5
Landing pages
250ok Inbox
Mailchimp
8.4
Triggered drip sequences
250ok Inbox
Mailchimp
7.6

Reporting & Analytics

250ok Inbox
8.7
Mailchimp
7.8
Dashboards
250ok Inbox
9.0
Mailchimp
7.7
Standard reports
250ok Inbox
8.5
Mailchimp
8.2
Custom reports
250ok Inbox
8.5
Mailchimp
7.6

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
  • Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
  • Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
Jessica Meadows Rich profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
  • The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
Jessica Meadows Rich profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mailchimp7.0
Based on 19 answers
Until we need more, like what marketing automation will give us, MailChimp does a great job for what we need at this time. It's easy to use, has a clean interface, and a reasonable cost that, when you are just using email at a minimum, makes it very attractive for a short-term solution. Plus, it manages opt-outs very well, so you never have to worry about cleaning a list before upload.
Leslie Kuykendall, CSPO profile photo

Usability

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Performance

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

No score
No answers yet
No answers on this topic
Mailchimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
We haven't used other similar products.
Jessica Meadows Rich profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • We are able to directly communicate with our learners about their needs and improve their experience with our organization.
  • We have been able to follow-up with learners and get feedback regarding our programs.
  • We are able to accomplish our communication goals without it impacting our financial bottom-line.
Jessica Meadows Rich profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mailchimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details