What users are saying about
2 Ratings

MailChimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1396 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

MailChimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1396 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

MailChimp

As I've already mentioned, Mailchimp is absolutely fantastic for email communication between your business and your customers/subscribers. Especially if you're just getting started, Mailchimp is a no brainer. You don't have to worry about making sure to utilize the platform enough times in 30 days before your trial period runs out. The fact that they allow you to use the platform completely free up to 2000 subscribers is a big plus in my book. This is a better way to give people and businesses a chance to see if this platform is the right one for them. Mailchimp also has an Automations feature which can be used very cleverly. Its a way to interact with your subscribers via email without actually having to do anything. You set the emails up once and then the automation takes over, intelligently sending out emails to people based on their behaviors and interactions with your campaigns. Great stuff. For example, if you send out a welcome email to new subscribers, Mailchimp can automatically send out different follow up emails to those subscribers based on whether they didn't open it up, opened it o clicked on a link in the email
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
MailChimp
8.5
A/B testing
250ok Inbox
8.0
MailChimp
8.8
Mobile optimization
250ok Inbox
10.0
MailChimp
8.6
Email deliverability
250ok Inbox
9.5
MailChimp
9.0
List management
250ok Inbox
7.0
MailChimp
8.8
WYSIWYG email editor
250ok Inbox
MailChimp
8.6
Dynamic content
250ok Inbox
MailChimp
8.0
Ability to test dynamic content
250ok Inbox
MailChimp
8.4
Landing pages
250ok Inbox
MailChimp
8.3
Triggered drip sequences
250ok Inbox
MailChimp
7.8

Reporting & Analytics

250ok Inbox
8.7
MailChimp
7.8
Dashboards
250ok Inbox
9.0
MailChimp
7.8
Standard reports
250ok Inbox
8.5
MailChimp
8.1
Custom reports
250ok Inbox
8.5
MailChimp
7.5

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Mailchimp, as the name suggests, excels at email. The platform is easy to use, has templates that make getting started easy and looks incredibly professional. The terminology is made simple so that anyone can understand what is necessary at each phase of crafting emails and deciding on what features to use (or not use).
  • List management with Mailchimp is very easy. There are multiple ways to create or add to lists - name sand email addresses can be added manually; a csv file can be uploaded and integrated into a list; users can sign up and add themselves via sign up forms on websites and social media; and, my personal favorite is the Subscribe app that Mailchimp offers. For companies that want to add people to their lists from on-site locations like a trade show or expo, the app allows people to add their name and email and then automatically syncs that info with a predetermined list.
  • One thing that Mailchimp does that, in my opinion, is better than many other email providers is their free option. Many other providers will give you 30 or 60 days free to try out their platform. What Mailchimp does is allow you to use their service completely free up to 2000 (or maybe 2500, I don't remember) people on your lists. So for small companies that are just starting out and growing their lists, they can use Mailchimp for as long as they want until they go above that 2000 limit. There's no time limit.
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
  • Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.
Jean Mwelsa profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
MailChimp7.0
Based on 19 answers
Haven't found another email program that I like as well as MailChimp
Barbara Wiesner profile photo

Usability

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 7 answers
Mailchimp's website is a brilliant example of usability for a rather complex and cumbersome task (email newsletter management), with a fantastic touch of awesomeness - every detail is well thought out: from a design standpoint, the website is bliss, and with a nice touch of humor.
Pierre Le Leannec profile photo

Performance

No score
No answers yet
No answers on this topic
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

No score
No answers yet
No answers on this topic
MailChimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
I've used other email marketing platforms in the past:- Campaign Monitor is good and I like their list features better than MailChimp, but I find MailChimp easier to use and less expensive (though Campaign Monitor is still very affordable).- Emma has excellent customer service and also has a nice user interface. They're very comparable to MailChimp in many ways except again, MailChimp is less expensive. However, Emma is very reasonably priced and could be the right fit for slightly larger companies or those who are looking for that extra level of support.
Vicki Lesage profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • MailChimp has provided us with a way to reach thousands of our customers and potential customers at a very cheap pricing.
  • MailChimp has made it possible for the marketing team to keep in contact touch with our customers, via our weekly newsletters; which serves as a way to put our brand in the faces of our customers every other week.
  • MailChimp has given us the opportunity to measure the impact of our newsletter campaigns via our analytical feature. Letting us know newsletter campaigns which were effective and the ones whose performance was poor.
Jean Mwelsa profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details