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2 Ratings
18 Ratings
2 Ratings
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Score 8.5 out of 101
18 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

MailerLite

Mailerlite is easy to learn and use, yet flexible enough if you need more complicated scenarios like custom segmentation.
Giedre Aleknonyte profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
MailerLite
8.0
A/B testing
250ok Inbox
8.0
MailerLite
7.4
Mobile optimization
250ok Inbox
10.0
MailerLite
8.1
Email deliverability
250ok Inbox
9.5
MailerLite
8.3
List management
250ok Inbox
7.0
MailerLite
9.4
WYSIWYG email editor
250ok Inbox
MailerLite
7.7
Dynamic content
250ok Inbox
MailerLite
8.3
Ability to test dynamic content
250ok Inbox
MailerLite
7.6
Landing pages
250ok Inbox
MailerLite
7.2
Triggered drip sequences
250ok Inbox
MailerLite
7.7

Reporting & Analytics

250ok Inbox
8.7
MailerLite
6.9
Dashboards
250ok Inbox
9.0
MailerLite
6.0
Standard reports
250ok Inbox
8.5
MailerLite
8.7
Custom reports
250ok Inbox
8.5
MailerLite
6.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Email analytics is fantastic because it helps us know who in the company is reading our emails and who we need to add/reach out to so they get the communication.
  • The ability to customize the font/color/design of the emails makes them fun and engaging for people to read!
  • The ease of use for creating emails and formatting them is fantastic. We like the consistency and the ability to re-load a specific design.
Katie McKinlay profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • Faster loading times to new subscribers
  • More landing page customizations
  • Easier HTML coding of emails
Ryan Kane profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
Much cheaper, easier to use, and much more user-friendly. I strongly recommend Mailerlite - it's much more efficient and easier to manage, in particular, if you have an issue, the customer service is right there to help you.
Ryan Kane profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • Expanded our consumer targeting opportunities
  • Enabled easier methods towards clients communications
  • No negative
Ryan Kane profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
250ok Inbox Editions & Modules
250ok Inbox
Additional Pricing Details

MailerLite

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  2500 subscribers
MailerLite Editions & Modules
MailerLite
Edition
Medium Size Business
$1751
Large Size Business
$4002
1. 60000 subscribers
2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.