What users are saying about
3 Ratings
2 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Revinate

Revinate is very appropriate for any business that monitors, answers and utilizes guest or customer reviews on a daily basis. It assists with drilling down to core areas that a business either excels in or the opposite: does poorly. It is a great tool to track your scores and what people are saying about your product and service. Adversely, it is not appropriate for businesses that do not need the ability to track guest reviews and scores.
Stephanie MacMillan profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.7
Revinate
A/B testing
250ok Inbox
8.0
Revinate
Mobile optimization
250ok Inbox
10.0
Revinate
Email deliverability
250ok Inbox
9.7
Revinate
List management
250ok Inbox
7.0
Revinate

Reporting & Analytics

250ok Inbox
8.6
Revinate
Dashboards
250ok Inbox
8.7
Revinate
Standard reports
250ok Inbox
8.7
Revinate
Custom reports
250ok Inbox
8.5
Revinate

Pros

250ok Inbox

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Revinate

  • Filters all guests reviews into one place.
  • Allows us to respond to guest reviews easily.
  • Revinate has a multitude of reporting options and functionality that allow us to dig down to key areas of interest.
Stephanie MacMillan profile photo

Cons

250ok Inbox

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Revinate

  • Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
  • I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
  • Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
Stephanie MacMillan profile photo

Alternatives Considered

250ok Inbox

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Revinate

Survey Monkey pales in comparison to Revinate because of the depths Revinate has to offer. Survey Monkey is good for surface level tallying if you can get your client to fill out the surveys. But again, it is a simple survey tool wheres Revinate offers in depth analysis.
Stephanie MacMillan profile photo

Return on Investment

250ok Inbox

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Revinate

  • I would not know this financial information directly.
  • I can tell you that Revinate is a vital tool in tracking all the possible reviews being sent in my our guests. We receive over 600 reviews per month from outlets all over the web and this program helps us monitor all of them in one place.
  • We receive data from all over (i.e. booking.com, Orbitz, Expedia, Travelocity, WynReview, TripAdvisor, Google, etc.)
Stephanie MacMillan profile photo

Pricing Details

250ok Inbox

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Revinate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison