What users are saying about
2 Ratings
Top Rated
46 Ratings
2 Ratings
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Score 8.5 out of 101
Top Rated
46 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Robly

Robly is good for small businesses like ours - good price, and excellent customer service (even if they aren't always able to help, they are always fast and pleasant). The campaign builder is very easy to use, even for beginners (like some of our staff). There are some bugs that still need to be worked out, sadly, but in time we believe they would be good for all businesses, big and small.
Bob Read profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Robly
7.7
A/B testing
250ok Inbox
8.0
Robly
7.0
Mobile optimization
250ok Inbox
10.0
Robly
7.5
Email deliverability
250ok Inbox
9.5
Robly
8.2
List management
250ok Inbox
7.0
Robly
8.0
WYSIWYG email editor
250ok Inbox
Robly
7.5
Dynamic content
250ok Inbox
Robly
7.4
Triggered drip sequences
250ok Inbox
Robly
8.0

Reporting & Analytics

250ok Inbox
8.7
Robly
7.9
Dashboards
250ok Inbox
9.0
Robly
Standard reports
250ok Inbox
8.5
Robly
7.9
Custom reports
250ok Inbox
8.5
Robly

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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  • OpenGen feature is a big plus; we saw a 25% increase in our open rates in the first 3 months.
  • Being able to flight the email delivery over a multi-hour span is also a bonus.
  • Interfacing with Google Analytics also helps us review our email newsletters' effectiveness.
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Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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  • The design features are very limited; we feel that we are very restricted in our newsletter layout options.
  • Video takes forever to plug into design layouts.
  • Very limited in the types of media to insert into emails.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Robly8.2
Based on 1 answer
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Hannibal Pharaon profile photo

Usability

No score
No answers yet
No answers on this topic
Robly7.3
Based on 1 answer
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Hannibal Pharaon profile photo

Support

No score
No answers yet
No answers on this topic
Robly7.3
Based on 1 answer
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
Hannibal Pharaon profile photo

Implementation

No score
No answers yet
No answers on this topic
Robly7.3
Based on 1 answer
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
Hannibal Pharaon profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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We chose Robly initially because they boasted the ability to receive 50% more opens through most email marketing campaigns. We've been happy with their service and software and plan to continue use [it].
Alexandria Moore profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • Too early to tell
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Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Robly

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details