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2 Ratings
6 Ratings
2 Ratings
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Score 8.5 out of 101
6 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

SparkPost

Great for users looking for seamless integration and solid deliverability.
Samir Shamma profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
SparkPost
7.9
A/B testing
250ok Inbox
8.0
SparkPost
8.0
Mobile optimization
250ok Inbox
10.0
SparkPost
7.0
Email deliverability
250ok Inbox
9.5
SparkPost
9.3
List management
250ok Inbox
7.0
SparkPost
8.0
WYSIWYG email editor
250ok Inbox
SparkPost
7.5
Dynamic content
250ok Inbox
SparkPost
7.7
Ability to test dynamic content
250ok Inbox
SparkPost
6.7
Landing pages
250ok Inbox
SparkPost
7.0
Triggered drip sequences
250ok Inbox
SparkPost
10.0

Reporting & Analytics

250ok Inbox
8.7
SparkPost
6.9
Dashboards
250ok Inbox
9.0
SparkPost
8.7
Standard reports
250ok Inbox
8.5
SparkPost
7.5
Custom reports
250ok Inbox
8.5
SparkPost
4.5

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Status of deliverabilty
  • Open and Click Tracking
  • Customer Service
Samir Shamma profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • Manual replaying of events
  • N/A
Samir Shamma profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
The free version provided by SparkPost is awesome and it lets you use the product and then decide if it fits or not for you, this version doesn't include any trial period which helps to evaluate the product and later make the decision of buying or not.
Rene Enriquez profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • It has helped us with our IP health and making sure that we avoid spam traps
  • Very high deliverability and automatic retrying once they have the event
Samir Shamma profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SparkPost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details