What users are saying about
2 Ratings
4 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
Vbout
9.0
A/B testing
250ok Inbox
8.0
Vbout
9.5
Mobile optimization
250ok Inbox
10.0
Vbout
6.0
Email deliverability
250ok Inbox
9.5
Vbout
9.5
List management
250ok Inbox
7.0
Vbout
9.0
WYSIWYG email editor
250ok Inbox
Vbout
8.5
Dynamic content
250ok Inbox
Vbout
10.0
Ability to test dynamic content
250ok Inbox
Vbout
10.0
Landing pages
250ok Inbox
Vbout
10.0
Triggered drip sequences
250ok Inbox
Vbout
8.5

Reporting & Analytics

250ok Inbox
8.7
Vbout
9.5
Dashboards
250ok Inbox
9.0
Vbout
10.0
Standard reports
250ok Inbox
8.5
Vbout
9.0
Custom reports
250ok Inbox
8.5
Vbout
9.5

Lead Management

250ok Inbox
Vbout
8.4
Lead nurturing
250ok Inbox
Vbout
9.5
Lead scoring and grading
250ok Inbox
Vbout
8.0
Data quality management
250ok Inbox
Vbout
7.0
Automated sales alerts and tasks
250ok Inbox
Vbout
9.0

Campaign Management

250ok Inbox
Vbout
10.0
Calendaring
250ok Inbox
Vbout
10.0

Social Media Marketing

250ok Inbox
Vbout
9.8
Social sharing and campaigns
250ok Inbox
Vbout
9.5
Social profile integration
250ok Inbox
Vbout
10.0

Platform & Infrastructure

250ok Inbox
Vbout
8.7
API
250ok Inbox
Vbout
8.5
Customizability
250ok Inbox
Vbout
9.0
Integration with Salesforce.com
250ok Inbox
Vbout
8.5

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details