3 Ratings
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Score 8.3 out of 101
98 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
A/B testing
250ok
8.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Mobile optimization
250ok
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Email deliverability
250ok
9.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
List management
250ok
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.4
WYSIWYG email editor
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Dynamic content
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Ability to test dynamic content
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Landing pages
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Triggered drip sequences
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3

Reporting & Analytics

250ok
8.6
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Dashboards
250ok
8.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Standard reports
250ok
8.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Custom reports
250ok
8.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4

Lead Management

250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Lead nurturing
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Lead scoring and grading
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Data quality management
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Automated sales alerts and tasks
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4

Campaign Management

250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Calendaring
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Event/webinar marketing
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4

Social Media Marketing

250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Social sharing and campaigns
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Social profile integration
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0

Platform & Infrastructure

250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
API
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Role-based workflow & approvals
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Customizability
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Integration with Salesforce.com
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.4
Integration with Microsoft Dynamics CRM
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Integration with SugarCRM
250ok
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Customer support
  • As someone very new to the administrative side of email marketing a few years ago, I needed a thorough onboarding to the tool. And that's just what I received. Online training, technical support, webinars, and the personal involvement of our Relationship Manager and Account Director helped me ramp very quickly and achieve proficiency with the tool. SIlverpop has robust and varied offerings that meet the needs of multiple learning styles.
  • Flexibility
  • As a company with marketing teams in multiple countries, a vast product portfolio, customers in many different industries, our business is inherently complex. TI needs a partner that is flexible and can adapt to our sometimes unique needs. One example of this is Silverpop's willingness to help make connections between our database and the tool to ensure accuracy and efficiency.
  • Product Development
  • Silverpop is constantly evolving its offering. In an industry like ours, change is the only constant - so this makes Silverpop a very good fit for TI. Making the jump to marketing automation has been a seamless one, thanks to the capabilities available in Engage. We also greatly value the opportunity to provide input toward future development, as our needs change.
Kristin Lucido profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
I have heard from other colleagues there are much easier to use products in the market that essentially do the same thing
Maureen Kolb profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
No photo available

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Acoustic Campaign (formerly IBM Watson Campaign Automation)

I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign volume we have. We worked with Vertical Response before Silverpop but only for email. We are planning to make a switch when our contract ends.
Jennifer Lewis profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Better customer service: emails are more reliably sent than our last platform
  • Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.
  • More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.
Carey Marston profile photo

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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