What users are saying about
3 Ratings
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Top Rated
86 Ratings
3 Ratings
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Score 8.3 out of 101

ActiveCampaign

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Top Rated
86 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
ActiveCampaign
7.9
A/B testing
250ok
8.0
ActiveCampaign
7.6
Mobile optimization
250ok
10.0
ActiveCampaign
7.8
Email deliverability
250ok
9.7
ActiveCampaign
8.2
List management
250ok
7.0
ActiveCampaign
8.5
WYSIWYG email editor
250ok
ActiveCampaign
7.8
Dynamic content
250ok
ActiveCampaign
7.8
Ability to test dynamic content
250ok
ActiveCampaign
7.6
Landing pages
250ok
ActiveCampaign
6.8
Triggered drip sequences
250ok
ActiveCampaign
9.4

Reporting & Analytics

250ok
8.6
ActiveCampaign
7.0
Dashboards
250ok
8.7
ActiveCampaign
6.9
Standard reports
250ok
8.7
ActiveCampaign
7.2
Custom reports
250ok
8.5
ActiveCampaign
6.9

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

ActiveCampaign

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

ActiveCampaign

  • I wish they had a landing page builder included (like other tools do)
  • Their forms are not very customizable
No photo available

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Performance

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Support

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

ActiveCampaign

ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without losing the drag and drop ease of use, while being a poorer cousin to the MA options that include detailed tracking, beautiful reports, landing pages and integrations with true CRMs.
J.P. VanderLinden profile photo

Scalability

250ok

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

ActiveCampaign

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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