What users are saying about
3 Ratings
9 Ratings
3 Ratings
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Score 8.3 out of 101
9 Ratings
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Score 5.9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Aurea LM
7.5
A/B testing
250ok
8.0
Aurea LM
10.0
Mobile optimization
250ok
10.0
Aurea LM
Email deliverability
250ok
9.7
Aurea LM
6.4
List management
250ok
7.0
Aurea LM
8.2
WYSIWYG email editor
250ok
Aurea LM
7.1
Dynamic content
250ok
Aurea LM
6.4
Ability to test dynamic content
250ok
Aurea LM
6.4
Landing pages
250ok
Aurea LM
7.7
Triggered drip sequences
250ok
Aurea LM
8.0

Reporting & Analytics

250ok
8.6
Aurea LM
7.3
Dashboards
250ok
8.7
Aurea LM
7.3
Standard reports
250ok
8.7
Aurea LM
7.3
Custom reports
250ok
8.5
Aurea LM
7.3

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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Aurea LM

  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
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Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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Aurea LM

  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
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Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Support

250ok

No score
No answers yet
No answers on this topic

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
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Implementation

250ok

No score
No answers yet
No answers on this topic

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
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Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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