What users are saying about
3 Ratings
22 Ratings
3 Ratings
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Score 8.3 out of 101
22 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Autopilot

Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.
Nivas Ravichandran profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Autopilot
8.5
A/B testing
250ok
8.0
Autopilot
8.0
Mobile optimization
250ok
10.0
Autopilot
9.2
Email deliverability
250ok
9.7
Autopilot
8.5
List management
250ok
7.0
Autopilot
8.3
WYSIWYG email editor
250ok
Autopilot
8.5
Dynamic content
250ok
Autopilot
7.5
Ability to test dynamic content
250ok
Autopilot
8.5
Triggered drip sequences
250ok
Autopilot
9.5

Reporting & Analytics

250ok
8.6
Autopilot
7.0
Dashboards
250ok
8.7
Autopilot
7.0
Standard reports
250ok
8.7
Autopilot
7.0
Custom reports
250ok
8.5
Autopilot

Lead Management

250ok
Autopilot
8.3
Lead nurturing
250ok
Autopilot
9.0
Data quality management
250ok
Autopilot
7.1
Automated sales alerts and tasks
250ok
Autopilot
8.8

Campaign Management

250ok
Autopilot
9.3
Event/webinar marketing
250ok
Autopilot
9.3

Social Media Marketing

250ok
Autopilot
9.5
Social profile integration
250ok
Autopilot
9.5

Platform & Infrastructure

250ok
Autopilot
8.3
API
250ok
Autopilot
8.0
Customizability
250ok
Autopilot
8.0
Integration with Salesforce.com
250ok
Autopilot
9.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Autopilot

  • Email Campaigns
  • Drip Nurturing
  • Smart Segments
No photo available

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Autopilot

Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
Nivas Ravichandran profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Autopilot

  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
No photo available

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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