What users are saying about
6 Ratings
27 Ratings
6 Ratings
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Score 7.3 out of 100
27 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Autopilot

It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Autopilot
7.1
A/B testing
250ok
8.0
Autopilot
6.9
Mobile optimization
250ok
10.0
Autopilot
7.6
Email deliverability reporting
250ok
8.9
Autopilot
7.0
List management
250ok
5.8
Autopilot
7.2
WYSIWYG email editor
250ok
Autopilot
7.0
Dynamic content
250ok
Autopilot
6.9
Ability to test dynamic content
250ok
Autopilot
6.5
Triggered drip sequences
250ok
Autopilot
7.4

Reporting & Analytics

250ok
6.8
Autopilot
6.6
Dashboards
250ok
7.5
Autopilot
6.6
Standard reports
250ok
6.9
Autopilot
6.6
Custom reports
250ok
6.1
Autopilot

Lead Management

250ok
Autopilot
6.6
Lead nurturing
250ok
Autopilot
7.4
Data quality management
250ok
Autopilot
6.1
Automated sales alerts and tasks
250ok
Autopilot
6.3

Campaign Management

250ok
Autopilot
7.6
Event/webinar marketing
250ok
Autopilot
7.6

Social Media Marketing

250ok
Autopilot
7.4
Social profile integration
250ok
Autopilot
7.4

Platform & Infrastructure

250ok
Autopilot
6.1
API
250ok
Autopilot
6.3
Customizability
250ok
Autopilot
6.5
Integration with Salesforce.com
250ok
Autopilot
5.5

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Autopilot

Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Autopilot

  • Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
  • Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
  • Saves time for the entire sales team by automating many of their sales communication processes.
Megan Kratzman | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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