What users are saying about
3 Ratings
15 Ratings
3 Ratings
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Score 8.3 out of 101
15 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Benchmark Email

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Tim Colson profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Benchmark Email
7.4
A/B testing
250ok
8.0
Benchmark Email
7.4
Mobile optimization
250ok
10.0
Benchmark Email
8.3
Email deliverability
250ok
9.7
Benchmark Email
7.8
List management
250ok
7.0
Benchmark Email
6.3
WYSIWYG email editor
250ok
Benchmark Email
7.7
Dynamic content
250ok
Benchmark Email
6.3
Ability to test dynamic content
250ok
Benchmark Email
6.8
Landing pages
250ok
Benchmark Email
9.5
Triggered drip sequences
250ok
Benchmark Email
6.7

Reporting & Analytics

250ok
8.6
Benchmark Email
6.7
Dashboards
250ok
8.7
Benchmark Email
6.4
Standard reports
250ok
8.7
Benchmark Email
6.3
Custom reports
250ok
8.5
Benchmark Email
7.5

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Benchmark Email

  • Great native split testing for a/b groups.
  • Automation of list cleaning is a breeze -- very easy!
  • Native analytics are decent, but not amazing.
Blake Baron profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Benchmark Email

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Blake Baron profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Benchmark Email

Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced customization and the creation of landing page.I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
Abigail Nwaocha profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Benchmark Email

  • We were able to reduce recurring costs by 20% per year by buying an extended contract plan.
  • Benchmark is more robust than our previous software, and we've been able to increase newsletter sales by about 10% per year.
  • We were able to introduce split a/b testing into our newsletter mix, as it's a native feature of Benchmark.
Blake Baron profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Benchmark Email

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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