What users are saying about
3 Ratings
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Top Rated
112 Ratings
3 Ratings
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Score 8.3 out of 101

Bronto

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Top Rated
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Bronto

Bronto is a fantastic step-up for smaller businesses which may be using something like MailChimp or Constant Contact. There is significant room for growth after moving to the Bronto platform. A key feature/ability of Bronto is that the entire program can be managed by as little as 1 person, which is hugely important for a small business.
Tim Taylor profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Bronto
8.0
A/B testing
250ok
8.0
Bronto
8.2
Mobile optimization
250ok
10.0
Bronto
7.8
Email deliverability
250ok
9.7
Bronto
8.8
List management
250ok
7.0
Bronto
8.5
WYSIWYG email editor
250ok
Bronto
8.1
Dynamic content
250ok
Bronto
7.5
Ability to test dynamic content
250ok
Bronto
7.2
Landing pages
250ok
Bronto
6.9
Triggered drip sequences
250ok
Bronto
8.6

Reporting & Analytics

250ok
8.6
Bronto
7.2
Dashboards
250ok
8.7
Bronto
7.7
Standard reports
250ok
8.7
Bronto
7.2
Custom reports
250ok
8.5
Bronto
6.8

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Bronto

  • Very easy for anyone to use.
  • Great customer service
  • The learning curve to create segments and send emails is very low.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Bronto

  • Edge cases for reporting can sometimes be difficult to handle. Finding a specific date a group of contacts was added to a list, for example.
  • A couple of elusive bugs remain that they've been unable to resolve. A few times a year a couple users will randomly lose list access permissions.
  • Support could respond faster, esp if it gets escalated to engineering.
  • Zapier integrations would be nice.
No photo available

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 4 answers
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
No photo available

Usability

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
No photo available

Support

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

250ok

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Bronto

We've found that the list management and automation functionality better suited our needs at the time of evaluation
No photo available

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Bronto

  • Our open rates have dramatically increased versus our previous ESP
  • Our deliverability has also dramatically increased versus our previous ESP
  • Because of the increase in deliverability and open rates, our conversion from our marketing and transactional emails has also increased.
No photo available

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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