What users are saying about
5 Ratings
6 Ratings
5 Ratings
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Score 7.2 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Cakemail

If you're managing a large email campaign, with 500+ subscribers, Cakemail is a wonderful service that can help anyone, with any level of experience – get their message out there. It has a useful interface, stimulates solid workflow, and cuts down on all the time and development that goes into coding an email campaign. Basically any level of email campaign, Cakemail is great for that
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Cakemail
8.6
A/B testing
250ok
8.0
Cakemail
8.0
Mobile optimization
250ok
10.0
Cakemail
8.0
Email deliverability
250ok
8.9
Cakemail
9.0
List management
250ok
5.9
Cakemail
10.0
Dynamic content
250ok
Cakemail
10.0
Ability to test dynamic content
250ok
Cakemail
8.0
Landing pages
250ok
Cakemail
7.0
Triggered drip sequences
250ok
Cakemail
9.0

Reporting & Analytics

250ok
7.0
Cakemail
9.3
Dashboards
250ok
7.6
Cakemail
10.0
Standard reports
250ok
7.1
Cakemail
9.0
Custom reports
250ok
6.3
Cakemail
9.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Cakemail

  • Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface.
  • Customer support is amazing – if you have a problem with anything, they're always available to help.
  • Their flexible design tools are very easy to manage – there's really no learning curve which is nice.
Anonymous | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Cakemail

  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Cakemail

I use MailChimp a lot, and to be honest, both are great programs. Should you go with either of these, you will not be disappointed. I'm just a little biased because I just started using Cakemail, and I fell in love with the program. It's really solid and they're always updating it
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Cakemail

  • Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.
Anonymous | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Cakemail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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