What users are saying about
3 Ratings
6 Ratings
3 Ratings
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Score 8.3 out of 101
6 Ratings
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Score 5.9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Cakemail

If you're managing a large email campaign, with 500+ subscribers, Cakemail is a wonderful service that can help anyone, with any level of experience – get their message out there. It has a useful interface, stimulates solid workflow, and cuts down on all the time and development that goes into coding an email campaign. Basically any level of email campaign, Cakemail is great for that
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Cakemail
8.6
A/B testing
250ok
8.0
Cakemail
8.0
Mobile optimization
250ok
10.0
Cakemail
8.0
Email deliverability
250ok
9.7
Cakemail
9.0
List management
250ok
7.0
Cakemail
10.0
Dynamic content
250ok
Cakemail
10.0
Ability to test dynamic content
250ok
Cakemail
8.0
Landing pages
250ok
Cakemail
7.0
Triggered drip sequences
250ok
Cakemail
9.0

Reporting & Analytics

250ok
8.6
Cakemail
9.3
Dashboards
250ok
8.7
Cakemail
10.0
Standard reports
250ok
8.7
Cakemail
9.0
Custom reports
250ok
8.5
Cakemail
9.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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Cakemail

  • Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface.
  • Customer support is amazing – if you have a problem with anything, they're always available to help.
  • Their flexible design tools are very easy to manage – there's really no learning curve which is nice.
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Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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Cakemail

  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
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Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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Cakemail

I use MailChimp a lot, and to be honest, both are great programs. Should you go with either of these, you will not be disappointed. I'm just a little biased because I just started using Cakemail, and I fell in love with the program. It's really solid and they're always updating it
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Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Cakemail

  • Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.
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Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Cakemail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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