What users are saying about
5 Ratings
5 Ratings
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Score 7.2 out of 100
69 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Campaign Monitor
8.5
A/B testing
250ok
8.0
Campaign Monitor
8.3
Mobile optimization
250ok
10.0
Campaign Monitor
Email deliverability
250ok
8.9
Campaign Monitor
10.0
List management
250ok
5.9
Campaign Monitor
WYSIWYG email editor
250ok
Campaign Monitor
8.8
Dynamic content
250ok
Campaign Monitor
7.3
Ability to test dynamic content
250ok
Campaign Monitor
8.0

Reporting & Analytics

250ok
7.0
Campaign Monitor
10.0
Dashboards
250ok
7.6
Campaign Monitor
Standard reports
250ok
7.1
Campaign Monitor
10.0
Custom reports
250ok
6.3
Campaign Monitor

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Campaign Monitor

  • Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
  • Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
  • The bank of emails and ways to segment them before sending is super helpful for us.
Sarah Bandy | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Campaign Monitor

  • The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
  • The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
John Silva, MBA | TrustRadius Reviewer

Usability

250ok

No score
No answers yet
No answers on this topic

Campaign Monitor

Campaign Monitor 10.0
Based on 2 answers
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Campaign Monitor

If you compare features, they are not too dissimilar really, but we found CM to be a better fit for our business. We have tried the others previously and whilst they work fine, CM was just better suited to other systems we already had in place which made our decision easy.
Andrew Knight | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Campaign Monitor

  • Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
  • It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.
Nicholas De Salvo | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Campaign Monitor

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

250ok
7.6
Campaign Monitor
8.2

Usability

250ok
Campaign Monitor
10.0

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