What users are saying about
3 Ratings
3 Ratings
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Score 8.3 out of 101
64 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Campaign Monitor
8.5
A/B testing
250ok
8.0
Campaign Monitor
8.4
Mobile optimization
250ok
10.0
Campaign Monitor
Email deliverability
250ok
9.7
Campaign Monitor
10.0
List management
250ok
7.0
Campaign Monitor
WYSIWYG email editor
250ok
Campaign Monitor
8.0
Dynamic content
250ok
Campaign Monitor
8.0
Ability to test dynamic content
250ok
Campaign Monitor
8.0

Reporting & Analytics

250ok
8.6
Campaign Monitor
10.0
Dashboards
250ok
8.7
Campaign Monitor
Standard reports
250ok
8.7
Campaign Monitor
10.0
Custom reports
250ok
8.5
Campaign Monitor

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Campaign Monitor

  • A great drag-and-drop design interface.
  • Email is easily optimized for mobile devices.
  • Great choice of free templates, that all look great.
David Sedillo profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Campaign Monitor

  • Verifying a domain is a difficult process.
  • No native social media sharing built-in.
David Sedillo profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Campaign Monitor

Campaign Monitor 10.0
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Campaign Monitor

Campaign Monitor is at the bottom of the list. Our department had selected the service prior to my employment.
No photo available

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Campaign Monitor

  • We are able to track the success and failure of specific emails or templates that we can adjust to increase conversion.
  • In our situation the platform does not have a direct integration with our CRM, but that is because it is very old. This is not great for our end because it need more manual work.
  • Campaign Monitor has had a positive impact of allowing us to create consistent messaging while updating and managing our email lists.
Chris Williams profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Campaign Monitor

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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