What users are saying about
3 Ratings
5 Ratings
3 Ratings
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Score 8.3 out of 101
5 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Campayn

Personally, I liked this software for sending newsletters. I usually prefer it for this purpose only. It helps me to provide market insights to my clients through regular newsletters. My marketing department is getting a good response on promotional campaigns through this software.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Campayn
7.3
A/B testing
250ok
8.0
Campayn
Mobile optimization
250ok
10.0
Campayn
5.0
Email deliverability
250ok
9.7
Campayn
8.0
List management
250ok
7.0
Campayn
8.0
WYSIWYG email editor
250ok
Campayn
8.0
Dynamic content
250ok
Campayn
7.0
Ability to test dynamic content
250ok
Campayn
7.0
Landing pages
250ok
Campayn
8.0

Reporting & Analytics

250ok
8.6
Campayn
7.7
Dashboards
250ok
8.7
Campayn
9.0
Standard reports
250ok
8.7
Campayn
7.0
Custom reports
250ok
8.5
Campayn
7.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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Campayn

  • The user interface of this software is very attractive. It helps users navigate the website easily.
  • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
  • It also provides free email templates which can be edited as per the requirement.
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Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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Campayn

  • Its reporting feature doesn't give a detailed analysis of the campaign.
  • Mobile optimization of emails is not satisfactory.
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Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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Campayn

I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
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Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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Campayn

  • It helps me to retain my old clients by providing them investment information at the right time and through those clients, I get new clients as references.
  • Last month we achieved our sales target. We got quality leads from our promotional campaigns through this software.
  • It helped us increase our subscriber base by 10 in the last month.
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Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Campayn

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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