What users are saying about
5 Ratings
7 Ratings
5 Ratings
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Score 7.2 out of 100
7 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Cordial
7.4
A/B testing
250ok
8.0
Cordial
7.0
Mobile optimization
250ok
10.0
Cordial
7.5
Email deliverability
250ok
8.9
Cordial
8.4
List management
250ok
5.9
Cordial
7.5
WYSIWYG email editor
250ok
Cordial
4.2
Dynamic content
250ok
Cordial
6.3
Ability to test dynamic content
250ok
Cordial
6.8
Landing pages
250ok
Cordial
10.0
Triggered drip sequences
250ok
Cordial
9.3

Reporting & Analytics

250ok
7.0
Cordial
7.1
Dashboards
250ok
7.6
Cordial
8.5
Standard reports
250ok
7.1
Cordial
6.6
Custom reports
250ok
6.3
Cordial
6.1

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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