What users are saying about
3 Ratings
7 Ratings
3 Ratings
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Score 8.3 out of 101
7 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Cordial
7.5
A/B testing
250ok
8.0
Cordial
7.0
Mobile optimization
250ok
10.0
Cordial
7.6
Email deliverability
250ok
9.7
Cordial
8.4
List management
250ok
7.0
Cordial
7.7
WYSIWYG email editor
250ok
Cordial
4.6
Dynamic content
250ok
Cordial
6.6
Ability to test dynamic content
250ok
Cordial
6.8
Landing pages
250ok
Cordial
10.0
Triggered drip sequences
250ok
Cordial
9.3

Reporting & Analytics

250ok
8.6
Cordial
7.3
Dashboards
250ok
8.7
Cordial
8.7
Standard reports
250ok
8.7
Cordial
6.9
Custom reports
250ok
8.5
Cordial
6.2

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Cordial

  • Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
  • The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
No photo available

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Cordial

Command IQ: Comparable to them (it was a long time ago).Vero: Exceeds them.
Nichole Aramapakul profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Cordial

  • Browse events on our product pages and our trigger email series has introduced a new monthly revenue stream to our business.
  • Increased engagement due to automated sends based on user behavior.
  • Stronger customer onboarding due to "Welcome Email Series" automation.
Nichole Aramapakul profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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