What users are saying about
5 Ratings
2 Ratings
5 Ratings
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Score 7.2 out of 100
2 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Delivra

As far as I know, Delivra is the only email marketing software that allows for every instance of a personalized email to be bcc'ed to an internal email address. This is a niche feature, but can be very useful for companies that need detailed records of all client communication for posterity.
Alex Varney | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Delivra
6.8
A/B testing
250ok
8.0
Delivra
7.0
Mobile optimization
250ok
10.0
Delivra
7.2
Email deliverability
250ok
8.9
Delivra
9.3
List management
250ok
5.9
Delivra
2.9
WYSIWYG email editor
250ok
Delivra
7.0
Dynamic content
250ok
Delivra
8.0
Ability to test dynamic content
250ok
Delivra
8.0
Triggered drip sequences
250ok
Delivra
5.0

Reporting & Analytics

250ok
7.0
Delivra
7.5
Dashboards
250ok
7.6
Delivra
9.2
Standard reports
250ok
7.1
Delivra
8.4
Custom reports
250ok
6.3
Delivra
5.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Delivra

  • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
  • Trustworthy - I could trust that my emails were sent successfully.
  • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
Rebecca Lynn Kouroupis | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Delivra

  • The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
  • Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
  • Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
Alex Varney | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Delivra

I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
Rebecca Lynn Kouroupis | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Delivra

  • Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
  • Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
  • Overall, we haven't widely deployed Delivra.
Alex Varney | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Delivra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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