What users are saying about
3 Ratings
3 Ratings
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Score 8.3 out of 101
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Drip from Leadpages

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
Steve Palfreyman profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Drip from Leadpages
8.7
A/B testing
250ok
8.0
Drip from Leadpages
7.8
Mobile optimization
250ok
10.0
Drip from Leadpages
8.7
Email deliverability
250ok
9.7
Drip from Leadpages
9.4
List management
250ok
7.0
Drip from Leadpages
9.6
WYSIWYG email editor
250ok
Drip from Leadpages
6.9
Dynamic content
250ok
Drip from Leadpages
8.7
Ability to test dynamic content
250ok
Drip from Leadpages
8.7
Triggered drip sequences
250ok
Drip from Leadpages
10.0

Reporting & Analytics

250ok
8.6
Drip from Leadpages
8.8
Dashboards
250ok
8.7
Drip from Leadpages
8.7
Standard reports
250ok
8.7
Drip from Leadpages
8.7
Custom reports
250ok
8.5
Drip from Leadpages
8.8

Lead Management

250ok
Drip from Leadpages
9.1
Lead nurturing
250ok
Drip from Leadpages
9.8
Lead scoring and grading
250ok
Drip from Leadpages
9.4
Data quality management
250ok
Drip from Leadpages
9.1
Automated sales alerts and tasks
250ok
Drip from Leadpages
8.3

Platform & Infrastructure

250ok
Drip from Leadpages
9.5
API
250ok
Drip from Leadpages
9.3
Role-based workflow & approvals
250ok
Drip from Leadpages
9.7
Customizability
250ok
Drip from Leadpages
9.5

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Drip from Leadpages

  • Email Templates
  • Reporting & Data Collection
  • Integration Abilities
  • Excellent Training Material
  • Excellent Customer Service
Matthew Gehrman profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Drip from Leadpages

  • It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
  • The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
  • Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.
Steve Palfreyman profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Drip from Leadpages

I selected Drip because of the integration with S2Member. When someone begins my membership program they are automatically added to my Drip campaign for members.
Ellen McDowell profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Drip from Leadpages

  • Keeping my membership site automated is the main thing I use Drip for and it has kept that business objective for over two years now.
  • I love the lead scoring ability Drip has as well. I can tell who my best clients are based on the actions they are taking.
Ellen McDowell profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Drip from Leadpages

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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