What users are saying about
3 Ratings
11 Ratings
3 Ratings
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Score 8.3 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Email on Acid

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Email on Acid
10.0
A/B testing
250ok
8.0
Email on Acid
Mobile optimization
250ok
10.0
Email on Acid
10.0
Email deliverability
250ok
9.7
Email on Acid
10.0
List management
250ok
7.0
Email on Acid

Reporting & Analytics

250ok
8.6
Email on Acid
8.0
Dashboards
250ok
8.7
Email on Acid
8.0
Standard reports
250ok
8.7
Email on Acid
Custom reports
250ok
8.5
Email on Acid

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
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Email on Acid

  • Great intelligent HTML editor
  • Great inbox preview rendering
  • Excellent customer support
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Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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Email on Acid

  • The email previews sometimes are unreliable.
  • Better deliverability tests
  • More spam checks
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Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
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Email on Acid

Email On Acid is very similar to Litmus, but perhaps slightly more reliable. I have used both extensively, and prefer Email On Acid.
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Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Email on Acid

  • We could not create our beautiful custom templates without Email on Acid.
  • The value of the product is clear, everytime we send an email.
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Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

Email on Acid

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Email on Acid Editions & Modules

Edition
The Basics$551
Premium$851
Professional$3251
  1. month
Additional Pricing Details
Save 20% on the monthly cost when billed annually!

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