What users are saying about
5 Ratings
1 Ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

ExpressPigeon

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
ExpressPigeon
10.0
A/B testing
250ok
8.0
ExpressPigeon
10.0
Mobile optimization
250ok
10.0
ExpressPigeon
10.0
Email deliverability
250ok
8.9
ExpressPigeon
10.0
List management
250ok
5.9
ExpressPigeon
10.0
WYSIWYG email editor
250ok
ExpressPigeon
10.0
Dynamic content
250ok
ExpressPigeon
10.0
Ability to test dynamic content
250ok
ExpressPigeon
10.0
Landing pages
250ok
ExpressPigeon
10.0
Triggered drip sequences
250ok
ExpressPigeon
10.0

Reporting & Analytics

250ok
7.0
ExpressPigeon
10.0
Dashboards
250ok
7.6
ExpressPigeon
10.0
Standard reports
250ok
7.1
ExpressPigeon
10.0
Custom reports
250ok
6.3
ExpressPigeon
10.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

ExpressPigeon

  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
Anonymous | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

ExpressPigeon

No answers on this topic

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

ExpressPigeon

While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

ExpressPigeon

  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
Anonymous | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

ExpressPigeon

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison