What users are saying about
3 Ratings
3 Ratings
3 Ratings
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Score 8.3 out of 101
3 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
FloristWare
A/B testing
250ok
8.0
FloristWare
Mobile optimization
250ok
10.0
FloristWare
Email deliverability
250ok
9.7
FloristWare
List management
250ok
7.0
FloristWare

Reporting & Analytics

250ok
8.6
FloristWare
Dashboards
250ok
8.7
FloristWare
Standard reports
250ok
8.7
FloristWare
Custom reports
250ok
8.5
FloristWare

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

FloristWare

  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
Annette Hentz profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

FloristWare

  • The only thing that I would prefer FloristWare had that it doesn't currently is a one page order entry, but with the endless features it does provide it is just a tiny nuisance.
Joan Coleman profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

FloristWare

FloristWare 9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman profile photo

Support

250ok

No score
No answers yet
No answers on this topic

FloristWare

FloristWare 9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

FloristWare

I have never felt the need to seek out an alternative to Floristware.
Annette Hentz profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

FloristWare

  • As previously mentioned, the marketing tools built into FloristWare - Reminder Service, Fundraiser Tool, Campaign Builder - have easily brought us additional business we would otherwise not have seen.
  • The robust report function allows me to quickly see areas where sales are lagging, so that I may make changes to improve those over the coming period.
  • Delivery routing assists in making my deliveries in the most efficient way possible, keeping me out on the road for the shortest amount of time.
Annette Hentz profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

FloristWare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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