What users are saying about
3 Ratings
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53 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Gist

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53 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Gist

Gist is an excellent tool for teams looking to provide all-in-one customer support and marketing under the same umbrella product. Having everything in the same platform makes integration a breeze and saves hours per week on managing leads and customers. It may not be ideal for a large company that has many diverse needs that would require a bespoke solution.
Tristin Roney profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Gist
A/B testing
250ok
8.0
Gist
Mobile optimization
250ok
10.0
Gist
Email deliverability
250ok
9.7
Gist
List management
250ok
7.0
Gist

Reporting & Analytics

250ok
8.6
Gist
Dashboards
250ok
8.7
Gist
Standard reports
250ok
8.7
Gist
Custom reports
250ok
8.5
Gist

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Gist

  • Awesome online support team.
  • Wordpress integration.
  • Excellent knowledge base functionality.
Yamin Ismail profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Gist

  • Improve the email editor. The text sometimes has different text size proportions (links).
Yamin Ismail profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Gist

Gist 6.4
Based on 1 answer
I need these tools to market my services and build my list for promotional offers.
Yamin Ismail profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Gist

Gist 6.4
Based on 1 answer
It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
Paul Hancock profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Gist

Gist 7.7
Based on 2 answers
I’ve always had good responses from support. It’s been better as of late. Probably an 8/10 now, but when I first started using them support was slower.
Paul Hancock profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Gist

Mailchimp is great but did not offer the chat feature. ActiveCampaign's price point was too high. LiveChat was cool but did not offer the all-in-one platform that Gist gives. I think Gist will catch up to ActiveCampaign in about another year. Mailchimp is just on another level and integrates with everything. I hope Gist will catch up with them regarding email marketing.
Milo Meed profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Gist

  • Centralized user communications, saving time and money on multiple platforms.
  • Working in a single platform long-term has saved on platform transfer costs.
Oliver Braithwaite profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Gist

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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