What users are saying about
3 Ratings
3 Ratings
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Score 8.3 out of 101
1 Ratings
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Score 8 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Goolara Symphonie

Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range.Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Goolara Symphonie
8.6
A/B testing
250ok
8.0
Goolara Symphonie
10.0
Mobile optimization
250ok
10.0
Goolara Symphonie
9.0
Email deliverability
250ok
9.7
Goolara Symphonie
10.0
List management
250ok
7.0
Goolara Symphonie
9.0
Dynamic content
250ok
Goolara Symphonie
8.0
Ability to test dynamic content
250ok
Goolara Symphonie
8.0
Landing pages
250ok
Goolara Symphonie
7.0
Triggered drip sequences
250ok
Goolara Symphonie
8.0

Reporting & Analytics

250ok
8.6
Goolara Symphonie
8.3
Dashboards
250ok
8.7
Goolara Symphonie
10.0
Standard reports
250ok
8.7
Goolara Symphonie
8.0
Custom reports
250ok
8.5
Goolara Symphonie
7.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Goolara Symphonie

  • Advanced Email Features
  • Calendar Dashboard
  • Awesome Visual editor
  • Triggered Email
  • Dynamic Content
  • Transactional Email
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Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Goolara Symphonie

  • Need more Flexible Plans
  • Should add a Demo Page on the home page
  • More templates are always welcome
Mohammed Anzil profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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Goolara Symphonie

We tried both MailChimp and SendPulse. SendPulse should improve the autocomplete fields and it comes with fewer templates. MailChimp lacks in more integration with other programs and software. Once you create a template on MailChimp, it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.
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Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Goolara Symphonie

  • All in One Email tool. We won't need another tool for the same functionalities.
  • Powerful built-in visual editors help us to work in the same place without navigation to other pages.
  • Calendar Dashboard lets us see all future work at a glance.
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Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Goolara Symphonie

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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