What users are saying about
3 Ratings
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79 Ratings
3 Ratings
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Score 8.3 out of 101

iContact

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79 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Patrick Stephens profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
iContact
7.6
A/B testing
250ok
8.0
iContact
7.3
Mobile optimization
250ok
10.0
iContact
8.7
Email deliverability
250ok
9.7
iContact
9.0
List management
250ok
7.0
iContact
7.9
WYSIWYG email editor
250ok
iContact
7.2
Dynamic content
250ok
iContact
7.5
Ability to test dynamic content
250ok
iContact
6.9
Landing pages
250ok
iContact
7.0
Triggered drip sequences
250ok
iContact
7.1

Reporting & Analytics

250ok
8.6
iContact
7.9
Dashboards
250ok
8.7
iContact
7.7
Standard reports
250ok
8.7
iContact
8.1
Custom reports
250ok
8.5
iContact
7.9

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

iContact

  • Quick sends. You can trust that it will go out.
  • Individual person management. We mostly use them in groups, but being able to address the small things on each account makes it more effective and makes us more efficient.
  • Templates. Some of their newer templates are really nice and do more than what I could ever hope to do!
Patrick Stephens profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

iContact

  • Surveys. iContact used to offer doing surveys direct through their platform and it was great. Very easy to use with great results. They removed that feature, sadly.
  • Even better contact management. Every list you put a contact on goes towards your subscriber count. The more subscribers you have to more you have to pay. Sometimes emails get lost and the only way to manually subscribe someone to a list that never responded is by contacting support.
  • More flexibility in creating templates. Their template creating feature for emails is very rigid. While you can change colors and widths of columns, you can't make it completely yours
Kirsten Rodriguez profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

iContact

iContact 3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Zeenath Haniff profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

iContact

iContact 8.0
Based on 6 answers
Certain aspects could be easier or allow for more creativity when building a message. iContact tries to make it too easy for those who are unable to build their own messages from scratch or customize using more advanced HTML coding.
Zeenath Haniff profile photo

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

iContact

iContact 9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

250ok

No score
No answers yet
No answers on this topic

iContact

iContact 9.6
Based on 9 answers
The customer support at iContact is probably the best thing about the entire program. Even if the program were difficult to use, the support staff helps guide the user with clear and precise answers, and the representatives do not rush users who have questions. In fact, representatives continue asking if the user needs help until all questions are thoroughly answered.
Zeenath Haniff profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

iContact

iContact 8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

iContact

iContact is more fancier in that you can add pictures, change font types & sizes, etc. Infinite Campus is more for just sending emails to all your students. I still use Infinite Campus but like iContact more.
Delbert Adair profile photo

Scalability

250ok

No score
No answers yet
No answers on this topic

iContact

iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

iContact

  • E-mail is cheap. It's going to be cheap no matter who you go with. It's not really about what you spend. It's about how many of your e-mails can get through and what your message is. If we looked at ROI of just our cost for iContact vs. what we collected in revenue from e-mail, I'm sure it would be very high. But e-mail is a supporting tool for other marketing and other marketing supports the e-mail.
Nicholas Kouvatsos profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

iContact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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