What users are saying about
5 Ratings
2 Ratings
5 Ratings
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Score 7.2 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
INBOX25
7.4
A/B testing
250ok
8.0
INBOX25
3.2
Mobile optimization
250ok
10.0
INBOX25
6.2
Email deliverability
250ok
8.9
INBOX25
9.6
List management
250ok
5.9
INBOX25
8.6
WYSIWYG email editor
250ok
INBOX25
7.0
Dynamic content
250ok
INBOX25
7.0
Ability to test dynamic content
250ok
INBOX25
7.0
Landing pages
250ok
INBOX25
9.0
Triggered drip sequences
250ok
INBOX25
8.8

Reporting & Analytics

250ok
7.0
INBOX25
6.3
Dashboards
250ok
7.6
INBOX25
6.5
Standard reports
250ok
7.1
INBOX25
6.3
Custom reports
250ok
6.3
INBOX25
6.0

Lead Management

250ok
INBOX25
8.0
Lead nurturing
250ok
INBOX25
8.4
Lead scoring and grading
250ok
INBOX25
7.3
Data quality management
250ok
INBOX25
7.7
Automated sales alerts and tasks
250ok
INBOX25
8.5

Campaign Management

250ok
INBOX25
7.0
Calendaring
250ok
INBOX25
5.0
Event/webinar marketing
250ok
INBOX25
9.0

Social Media Marketing

250ok
INBOX25
7.5
Social sharing and campaigns
250ok
INBOX25
9.0
Social profile integration
250ok
INBOX25
6.0

Platform & Infrastructure

250ok
INBOX25
9.1
Role-based workflow & approvals
250ok
INBOX25
8.8
Customizability
250ok
INBOX25
7.9
Integration with Salesforce.com
250ok
INBOX25
10.0
Integration with SugarCRM
250ok
INBOX25
9.6

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

INBOX25

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

INBOX25

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

INBOX25

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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