What users are saying about
5 Ratings
17 Ratings
5 Ratings
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Score 7.2 out of 100
17 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Iterable
6.8
A/B testing
250ok
8.0
Iterable
7.1
Mobile optimization
250ok
10.0
Iterable
6.9
Email deliverability
250ok
8.9
Iterable
7.3
List management
250ok
5.9
Iterable
6.9
WYSIWYG email editor
250ok
Iterable
6.3
Dynamic content
250ok
Iterable
7.1
Ability to test dynamic content
250ok
Iterable
6.5
Triggered drip sequences
250ok
Iterable
6.2

Reporting & Analytics

250ok
7.0
Iterable
5.6
Dashboards
250ok
7.6
Iterable
5.7
Standard reports
250ok
7.1
Iterable
5.7
Custom reports
250ok
6.3
Iterable
5.5

Platform & Infrastructure

250ok
Iterable
8.0
API
250ok
Iterable
8.3
Role-based workflow & approvals
250ok
Iterable
8.8
Customizability
250ok
Iterable
7.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

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