What users are saying about
3 Ratings
16 Ratings
3 Ratings
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Score 8.3 out of 101
16 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Iterable

Best Scenarios -Companies looking for an email client that will be able to automate complex marketing campaigns. -Companies looking to explore a comprehensive omnichannel marketing approach. Iterable supports email, app & push notifications, as well as web hooks that can take email actions and convert them to direct mail sends. -Anyone that needs campaign flexibility or unique campaign features (like recurring child campaigns) -Dev teams looking for an easy to implement, easy to understand API.Worst Scenarios-Companies representing more than 500 clients. Iterable has yet to solve many of problems associated with scale and growth. For example: I have projects set up by region or city. My outreach workflows for New York would apply to San Francisco. I want to copy/duplicate the NY project and use the same workflow setup for SF. This is impossible as Iterable exists today. This process requires an operation member to manually rebuild what has already been built in another project.
Evan Reiss profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Iterable
8.3
A/B testing
250ok
8.0
Iterable
8.7
Mobile optimization
250ok
10.0
Iterable
8.6
Email deliverability
250ok
9.7
Iterable
8.0
List management
250ok
7.0
Iterable
8.7
WYSIWYG email editor
250ok
Iterable
7.0
Dynamic content
250ok
Iterable
8.7
Ability to test dynamic content
250ok
Iterable
8.2
Triggered drip sequences
250ok
Iterable
8.5

Reporting & Analytics

250ok
8.6
Iterable
5.6
Dashboards
250ok
8.7
Iterable
5.7
Standard reports
250ok
8.7
Iterable
5.7
Custom reports
250ok
8.5
Iterable
5.5

Platform & Infrastructure

250ok
Iterable
8.0
API
250ok
Iterable
8.3
Role-based workflow & approvals
250ok
Iterable
8.8
Customizability
250ok
Iterable
7.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Iterable

  • Iterable makes omnichannel marketing simple--we can easily send emails and push notifications
  • Iterable provides the ability to segment users into dynamic and static lists
  • Iterable has friendly and helpful customer support reps
No photo available

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Iterable

  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
No photo available

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Iterable

  • Way more powerful.
  • MailChimp is much more user-friendly but is limited in function and ability
Jeff O' Neill profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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