What users are saying about
3 Ratings
12 Ratings
3 Ratings
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Score 8.3 out of 101
12 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Steffany Winkelmann profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Listrak
A/B testing
250ok
8.0
Listrak
Mobile optimization
250ok
10.0
Listrak
Email deliverability
250ok
9.7
Listrak
List management
250ok
7.0
Listrak

Reporting & Analytics

250ok
8.6
Listrak
Dashboards
250ok
8.7
Listrak
Standard reports
250ok
8.7
Listrak
Custom reports
250ok
8.5
Listrak

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Listrak

  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Listrak

  • GUI could use a bit of a refresh but not out-of-date functionally
  • Some of the transactional and responsive campaign building controls can be somewhat cumbersome
  • Sometimes a challenge to quickly navigate to components or find pieces of data for customers that you're needing
Jason Bean profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Listrak

I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce platform or larger subscriber base as a more corporate or enterprise level, you're going to need to upgrade. For my experience so far, Listrak and options like Bronto are leaders in providing these types of email solutions.
Jason Bean profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Listrak

  • High deliverability yields higher ROI
  • The speed of message development and quality of user interface means marketing campaigns are delivered faster.
  • Complex conversations help deliver highly-relevant messaging, yielding better ROI.
Mark Vogel profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Listrak

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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