What users are saying about
3 Ratings
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24 Ratings
3 Ratings
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Score 8.3 out of 101

Litmus

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24 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Litmus

Litmus has a number of features; however, their preview/proofing feature is the most useful. The tool is extremely inexpensive and serves a great purpose for our email marketing team. The Builder tool and Checklist feature allow one individual on our team to quickly review what would otherwise take hours and leave room for error.
No photo available

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Litmus
6.8
A/B testing
250ok
8.0
Litmus
6.7
Mobile optimization
250ok
10.0
Litmus
8.9
Email deliverability
250ok
9.7
Litmus
8.7
List management
250ok
7.0
Litmus
WYSIWYG email editor
250ok
Litmus
7.5
Dynamic content
250ok
Litmus
4.4
Ability to test dynamic content
250ok
Litmus
4.4
Landing pages
250ok
Litmus
7.0

Reporting & Analytics

250ok
8.6
Litmus
8.2
Dashboards
250ok
8.7
Litmus
9.3
Standard reports
250ok
8.7
Litmus
8.2
Custom reports
250ok
8.5
Litmus
7.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Litmus

  • Litmus helps expedite the production process in our email by streamlining the review process within one page/dashboard.
  • Litmus allows us to get more done quickly, reducing hours of potential QA work with their preview tool.
  • The product offers a quick check to identify likely delivery issues within our template code.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Litmus

  • Lack of customer support.
  • Lack of transparency in fees -- I didn't realize we were not charged per email that we reviewed but per preview within each email.
  • Lack of training on the richness of the tool and its functionality.
Berlynn Pierce profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Litmus

Litmus 10.0
Based on 1 answer
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Litmus

I am new to CRM and have not used another tool like Litmus other than the preview options with an ESP itself (Bronto, AutoPilot, Cordial). I do think the tool has many capabilities that we are not using, but Litmus is very simple and gives us the accuracy check that we need in order to proceed with our process and flow. We have ReturnPath as an option. However, I would expect Litmus to be more robust in previews specifically, since the focus for ReturnPath is on deliverability.
Berlynn Pierce profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Litmus

  • Litmus helps me sleep at night knowing my emails won't go out with messed up code.
  • If there is an issue with an email that someone (not me) sends, we're able to track whether they tested it in Litmus or not.
Derrick Phipps profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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