5 Ratings
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Score 7.2 out of 100
6 Ratings
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Score 6 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Aurea Campaign Manager (formerly Lyris HQ)
5.0
A/B testing
250ok
8.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
250ok
10.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
250ok
8.9
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
250ok
5.9
Aurea Campaign Manager (formerly Lyris HQ)
4.0
WYSIWYG email editor
250ok
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
250ok
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
250ok
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
250ok
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
250ok
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Reporting & Analytics

250ok
7.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
250ok
7.6
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
250ok
7.1
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
250ok
6.3
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Usability

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Performance

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Support Rating

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Implementation Rating

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

250ok
7.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Likelihood to Renew

250ok
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Usability

250ok
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Reliability and Availability

250ok
Aurea Campaign Manager (formerly Lyris HQ)
9.0

Performance

250ok
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Support Rating

250ok
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Online Training

250ok
Aurea Campaign Manager (formerly Lyris HQ)
5.0

Implementation Rating

250ok
Aurea Campaign Manager (formerly Lyris HQ)
6.0

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