3 Ratings
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Score 8.3 out of 101
6 Ratings
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Score 6 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Aurea Campaign Manager (formerly Lyris HQ)

Lyris is a great application assuming that you are a large enough company to really need something as large as Lyris. Most small businesses to my knowledge are using Mailchimp which will work well for their small needs but as they grow they will quickly learn that the cost of Mailchimp is going to bankrupt them. Thus why I suggest Lyris for large scale email sending.
Clark Tomlinson profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Aurea Campaign Manager (formerly Lyris HQ)
5.0
A/B testing
250ok
8.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
250ok
10.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
250ok
9.7
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
250ok
7.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
WYSIWYG email editor
250ok
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
250ok
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
250ok
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
250ok
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
250ok
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Reporting & Analytics

250ok
8.6
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
250ok
8.7
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
250ok
8.7
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
250ok
8.5
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation
Clark Tomlinson profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
No photo available

Usability

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
No photo available

Performance

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

250ok

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Clark Tomlinson profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • Low cost = Higher ROI
No photo available

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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