What users are saying about
3 Ratings
16 Ratings
3 Ratings
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Score 8.3 out of 101
16 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Mad Mimi

As I have mentioned, deliverability is the name of the game in email marketing. Mad Mimi exceeded the capabilities of other email service providers. However, it does seem to lack as much learning material for those that are new to email marketing, or for those not familiar with the user interface, compared to other ESPs. It may not be the best option for those that plan on having a large campaign, as the options and capabilities may not be as robust as you would need them to be. But for a small to medium sized operation, it would do just fine.
Tyler Hanlon profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Mad Mimi
8.5
A/B testing
250ok
8.0
Mad Mimi
10.0
Mobile optimization
250ok
10.0
Mad Mimi
7.4
Email deliverability
250ok
9.7
Mad Mimi
8.5
List management
250ok
7.0
Mad Mimi
8.4
WYSIWYG email editor
250ok
Mad Mimi
9.0
Dynamic content
250ok
Mad Mimi
8.2
Ability to test dynamic content
250ok
Mad Mimi
7.2
Landing pages
250ok
Mad Mimi
8.3
Triggered drip sequences
250ok
Mad Mimi
9.3

Reporting & Analytics

250ok
8.6
Mad Mimi
7.7
Dashboards
250ok
8.7
Mad Mimi
7.9
Standard reports
250ok
8.7
Mad Mimi
7.5
Custom reports
250ok
8.5
Mad Mimi
7.7

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Mad Mimi

  • Their drag and drop interface is very easy to use.
  • They automatically cycle out bad emails to reduce your bounce rates.
  • Their customer service is amazing. I'm taken care of in minutes.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Mad Mimi

  • The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
  • The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
  • The entire tool itself is pretty basic. Not wow'd by any features.
No photo available

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Mad Mimi

Mad Mimi 10.0
Based on 5 answers
Depending on the budget I might decide to move to another tool in the future. I'm looking to utilize more features and get better data reporting in the future in order to enable growth for the company
No photo available

Usability

250ok

No score
No answers yet
No answers on this topic

Mad Mimi

Mad Mimi 9.4
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
deba omoluru profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Mad Mimi

Mad Mimi 8.0
Based on 1 answer
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
deba omoluru profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Mad Mimi

I don't have any valuable information for this question. I've never used another platform and I don't remember the research I did over a year ago
No photo available

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Mad Mimi

  • Helped me stay in touch with clients and contacts via my newsletter, increasing support and credibility.
  • Saved me time of not having to create the same emails over and over again.
  • Provides valuable info on how emails are being recieved
  • Tells me who to follow up with
Debbie Baumoel profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Mad Mimi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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