What users are saying about
3 Ratings
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Top Rated
1584 Ratings
3 Ratings
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Score 8.3 out of 101

Mailchimp

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Top Rated
1584 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Mailchimp

Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Daniel Morse profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Mailchimp
8.7
A/B testing
250ok
8.0
Mailchimp
8.6
Mobile optimization
250ok
10.0
Mailchimp
8.9
Email deliverability
250ok
9.7
Mailchimp
9.0
List management
250ok
7.0
Mailchimp
9.0
WYSIWYG email editor
250ok
Mailchimp
8.7
Dynamic content
250ok
Mailchimp
8.4
Ability to test dynamic content
250ok
Mailchimp
8.5
Landing pages
250ok
Mailchimp
8.5
Triggered drip sequences
250ok
Mailchimp
8.1

Reporting & Analytics

250ok
8.6
Mailchimp
8.0
Dashboards
250ok
8.7
Mailchimp
7.7
Standard reports
250ok
8.7
Mailchimp
8.5
Custom reports
250ok
8.5
Mailchimp
7.8

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Mailchimp

  • I can import my own email templates.
  • With my current online presence, I usually have multiple integration options.
  • Usually have full access to a complete comparative metrics.
Faith Mutheu profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Mailchimp

  • Mailchimp's Help, FAQ and knowledge-base section is INCREDIBLY deep. So much so that sometimes each article or question answer leads to another one, and then another one, so much so that the actual answer you are looking for can actually seem pretty complex. That may or may not necessarily be Mailchimp's fault as it depends on what kind of answers one is looking for. And, while much of the time, the answers are very clear, I've found that occasionally some answers or articles are not necessarily so easy to understand.
  • During the entire GDPR "countdown" I found it hard to navigate what the requirements were and how I could make sure I was in compliance. I assumed that Mailchimp would have an extensive explanation of how to take care of it. While they did provide some resources, I found them not very helpful. I did reach out to their support team and all I got back was an answer directing me to the same articles that weren't clear enough to begin with. For a company that does good job of taking complicated processes and lingo and turning them into a completely doable tasks, I found the support to be lacking in this instance. Who knows wha that means for things like this in the future, but it was an example where I was not happy with the support provided.
  • This is more of a pet peeve, but when editing an email certain functions are not editable the way I wish they'd be. For example, if I want to add an image group of three pictures to an email, Mailchimp allows to choose from a few different options in how those images are laid out. Those options are not always enough. I find myself sometimes wanting more options to choose from.
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Performance

250ok

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Mailchimp

I've used other email marketing platforms in the past:- Campaign Monitor is good and I like their list features better than MailChimp, but I find MailChimp easier to use and less expensive (though Campaign Monitor is still very affordable).- Emma has excellent customer service and also has a nice user interface. They're very comparable to MailChimp in many ways except again, MailChimp is less expensive. However, Emma is very reasonably priced and could be the right fit for slightly larger companies or those who are looking for that extra level of support.
Vicki Lesage profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Mailchimp

  • It helps me remind my customers to pay an invoice
  • It helps me have a fluid communication with customers who are expecting a product
  • It helps me reassure customers in their buying decision
Megan Russell profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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