What users are saying about
3 Ratings
21 Ratings
3 Ratings
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Score 8.3 out of 101
21 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

MailerLite

This will be a great choice for startup businesses ready to launch their first email campaign or build their first subscriber list. It's not transactional email, so you can't use this for other purposes.
Akram Hasan Sharkar profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
MailerLite
8.3
A/B testing
250ok
8.0
MailerLite
7.4
Mobile optimization
250ok
10.0
MailerLite
8.7
Email deliverability
250ok
9.7
MailerLite
8.3
List management
250ok
7.0
MailerLite
9.5
WYSIWYG email editor
250ok
MailerLite
8.4
Dynamic content
250ok
MailerLite
8.8
Ability to test dynamic content
250ok
MailerLite
8.3
Landing pages
250ok
MailerLite
7.2
Triggered drip sequences
250ok
MailerLite
8.2

Reporting & Analytics

250ok
8.6
MailerLite
7.0
Dashboards
250ok
8.7
MailerLite
6.0
Standard reports
250ok
8.7
MailerLite
9.1
Custom reports
250ok
8.5
MailerLite
6.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

MailerLite

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
Akram Hasan Sharkar profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

MailerLite

  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
Ayo Bamgbose, Assoc CIPD, MSc profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

MailerLite

We selected Mailerlite because it was the only one that provided advanced features for free for a list of up to 1000 subscribers.
Giedre Aleknonyte profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

MailerLite

  • The positive benefit we've had from using MailerLite is that they provide a free plan that has almost the exact same feature as the pro plan has. They do not restrict what you can do and still offer great customer service regardless of your level of monetary investment.
  • MailerLite has helped my business to grows it's email list with attractive landing pages and embed forms that I can place almost anywhere that I decide to drive traffic to.
  • The newest thing I've been able to do is to gather great client feedback from my email list with MailerLite's new embedded quizzes and surveys directly into my email newsletters.
Ayo Bamgbose, Assoc CIPD, MSc profile photo

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition
Medium Size Business$1751
Large Size Business$4002
  1. 60000 subscribers
  2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.

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