What users are saying about
3 Ratings
10 Ratings
3 Ratings
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Score 8.3 out of 101
10 Ratings
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Score 8 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Mailjet

  • Great for communicators or marketers to reach individuals both in and out of their organization, with little learning curve required.
  • Perfect for beginners.
  • Perfect for marketers on a budget.
  • A great tool to use for transaction marketing campaigns.
  • Great for those who prefer numerous options and customization tools to both create and save templates.
  • Great for communicators who need to send newsletter campaigns.
No photo available

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Mailjet
7.9
A/B testing
250ok
8.0
Mailjet
7.0
Mobile optimization
250ok
10.0
Mailjet
7.6
Email deliverability
250ok
9.7
Mailjet
9.0
List management
250ok
7.0
Mailjet
8.7
WYSIWYG email editor
250ok
Mailjet
8.0
Dynamic content
250ok
Mailjet
7.0

Reporting & Analytics

250ok
8.6
Mailjet
7.8
Dashboards
250ok
8.7
Mailjet
8.3
Standard reports
250ok
8.7
Mailjet
7.4
Custom reports
250ok
8.5
Mailjet

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Mailjet

  • The free version offers more flexibility with sending limits than competitors.
  • Easy-to-use template and campaign creation interface.
  • Useful analytics to monitor how your campaigns were interacted with.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Mailjet

  • Pre-built templates are not particularly eye-catching.
  • Lacking in variety of pre-built template categories.
  • The drag-and-drop interface has some quirks that could be ironed out to save steps.
No photo available

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Mailjet

The free version offers more flexibility, and the interface is easier to navigate. Unlike competitors, Mailjet immediately offers an ability to add alternative text when adding an image to a campaign, which is required for our organization to meet ADA compliance. Great preview tools and test email functionality compared to similar products.
No photo available

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Mailjet

  • Creates a cohesive, professional look.
  • Updated marketing presence across the organization.
  • Increased visibility to events and programs as a result.
No photo available

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

Mailjet

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mailjet Editions & Modules

Edition
1. Bronze$8 .69 for Basic / $18 .86 for Premium1
2. Crystal$17. 06 for Basic / $37. 76 for Premium2
3. Silver$62. 06 for Basic / $87. 26 for Premium3
4. Gold$150. 26 for Basic / $206. 96 for Premium4
5. Platinum$300. 56 for Basic / $359. 06 for Premium5
  1. 30,000 emails per month
  2. 60,000 emails per month
  3. 150,000 emails per month
  4. 450,000 emails per month
  5. 900,000 emails per month
Additional Pricing Details
BASIC - All of Mailjet’s core features for a low price. PREMIUM - Advanced features to leverage your email strategy. For more information about the pricing, please check this page: https://www.mailjet.com/pricing/

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