What users are saying about
5 Ratings
13 Ratings
5 Ratings
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Score 7.2 out of 100
13 Ratings
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Score 6 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Mapp Digital
4.3
A/B testing
250ok
8.0
Mapp Digital
4.5
Mobile optimization
250ok
10.0
Mapp Digital
3.6
Email deliverability
250ok
8.9
Mapp Digital
4.5
List management
250ok
5.9
Mapp Digital
4.5
WYSIWYG email editor
250ok
Mapp Digital
7.3
Dynamic content
250ok
Mapp Digital
2.7
Ability to test dynamic content
250ok
Mapp Digital
2.7
Triggered drip sequences
250ok
Mapp Digital
4.5

Reporting & Analytics

250ok
7.0
Mapp Digital
5.8
Dashboards
250ok
7.6
Mapp Digital
7.3
Standard reports
250ok
7.1
Mapp Digital
5.5
Custom reports
250ok
6.3
Mapp Digital
4.5

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Mapp Digital

  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit | TrustRadius Reviewer

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

Usability

250ok

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

Performance

250ok

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

Support Rating

250ok

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

Online Training

250ok

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

Implementation Rating

250ok

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Mapp Digital

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
Anonymous | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

250ok
7.6
Mapp Digital
4.3

Likelihood to Renew

250ok
Mapp Digital
7.8

Usability

250ok
Mapp Digital
1.9

Performance

250ok
Mapp Digital
9.0

Support Rating

250ok
Mapp Digital
9.0

Online Training

250ok
Mapp Digital
10.0

Implementation Rating

250ok
Mapp Digital
5.0

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