What users are saying about
5 Ratings
6 Ratings
5 Ratings
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Score 7.2 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 4.3 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Maropost

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Nicholas Kouvatsos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Maropost
5.0
A/B testing
250ok
8.0
Maropost
5.1
Mobile optimization
250ok
10.0
Maropost
5.1
Email deliverability
250ok
8.9
Maropost
5.3
List management
250ok
5.9
Maropost
6.2
WYSIWYG email editor
250ok
Maropost
3.8
Dynamic content
250ok
Maropost
7.6
Ability to test dynamic content
250ok
Maropost
5.5
Landing pages
250ok
Maropost
1.0
Triggered drip sequences
250ok
Maropost
5.4

Reporting & Analytics

250ok
7.0
Maropost
6.3
Dashboards
250ok
7.6
Maropost
6.9
Standard reports
250ok
7.0
Maropost
6.9
Custom reports
250ok
6.3
Maropost
5.1

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Maropost

  • The drag-and-click interface has a lot of potential.
Anonymous | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Maropost

  • Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
  • Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
  • UI is not intuitive. Many buttons are placed too closely or in the wrong places.
  • There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
Anonymous | TrustRadius Reviewer

Support Rating

250ok

No score
No answers yet
No answers on this topic

Maropost

Maropost 2.0
Based on 1 answer
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Maropost

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Maropost

  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
Anonymous | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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