What users are saying about
5 Ratings
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Score 7.2 out of 100
9 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Mautic Marketing Automation
8.4
A/B testing
250ok
8.0
Mautic Marketing Automation
7.7
Mobile optimization
250ok
10.0
Mautic Marketing Automation
7.7
Email deliverability
250ok
8.9
Mautic Marketing Automation
8.7
List management
250ok
5.9
Mautic Marketing Automation
8.9
WYSIWYG email editor
250ok
Mautic Marketing Automation
7.1
Dynamic content
250ok
Mautic Marketing Automation
8.9
Ability to test dynamic content
250ok
Mautic Marketing Automation
8.3
Landing pages
250ok
Mautic Marketing Automation
9.0
Triggered drip sequences
250ok
Mautic Marketing Automation
9.0

Reporting & Analytics

250ok
7.0
Mautic Marketing Automation
8.3
Dashboards
250ok
7.6
Mautic Marketing Automation
8.1
Standard reports
250ok
7.1
Mautic Marketing Automation
8.3
Custom reports
250ok
6.3
Mautic Marketing Automation
8.6

Lead Management

250ok
Mautic Marketing Automation
8.6
Lead nurturing
250ok
Mautic Marketing Automation
8.8
Lead scoring and grading
250ok
Mautic Marketing Automation
8.8
Data quality management
250ok
Mautic Marketing Automation
7.6
Automated sales alerts and tasks
250ok
Mautic Marketing Automation
9.3

Campaign Management

250ok
Mautic Marketing Automation
8.5
Calendaring
250ok
Mautic Marketing Automation
8.9
Event/webinar marketing
250ok
Mautic Marketing Automation
8.0

Social Media Marketing

250ok
Mautic Marketing Automation
9.3
Social sharing and campaigns
250ok
Mautic Marketing Automation
10.0
Social profile integration
250ok
Mautic Marketing Automation
8.5

Platform & Infrastructure

250ok
Mautic Marketing Automation
8.0
API
250ok
Mautic Marketing Automation
8.0
Role-based workflow & approvals
250ok
Mautic Marketing Automation
9.0
Customizability
250ok
Mautic Marketing Automation
7.2
Integration with Salesforce.com
250ok
Mautic Marketing Automation
8.0
Integration with Microsoft Dynamics CRM
250ok
Mautic Marketing Automation
8.0
Integration with SugarCRM
250ok
Mautic Marketing Automation
8.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    250ok
    7.6
    Mautic Marketing Automation
    8.6

    Add comparison