What users are saying about
3 Ratings
2 Ratings
3 Ratings
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Score 8.3 out of 101
2 Ratings
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Score 9.8 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Maxemail

Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
Sean Thompson profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Maxemail
9.3
A/B testing
250ok
8.0
Maxemail
10.0
Mobile optimization
250ok
10.0
Maxemail
10.0
Email deliverability
250ok
9.7
Maxemail
10.0
List management
250ok
7.0
Maxemail
6.0
WYSIWYG email editor
250ok
Maxemail
10.0
Dynamic content
250ok
Maxemail
10.0
Ability to test dynamic content
250ok
Maxemail
10.0
Triggered drip sequences
250ok
Maxemail
8.0

Reporting & Analytics

250ok
8.6
Maxemail
10.0
Dashboards
250ok
8.7
Maxemail
10.0
Standard reports
250ok
8.7
Maxemail
10.0
Custom reports
250ok
8.5
Maxemail
10.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Maxemail

  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
Sean Thompson profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Maxemail

  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
Sean Thompson profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Maxemail

Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
Sean Thompson profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Maxemail

  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Sean Thompson profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Maxemail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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