What users are saying about
3 Ratings
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Top Rated
80 Ratings
3 Ratings
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Score 8.3 out of 101

Oracle Responsys

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Top Rated
80 Ratings
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Score 8 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Oracle Responsys

Oracle Responsys is great platform for any size business. I personally brought on Responsys to 5 organizations; 2 of which were small start-ups. The platform is not suited for companies that are not engaged in permission based sending.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Oracle Responsys
A/B testing
250ok
8.0
Oracle Responsys
Mobile optimization
250ok
10.0
Oracle Responsys
Email deliverability
250ok
9.7
Oracle Responsys
List management
250ok
7.0
Oracle Responsys

Reporting & Analytics

250ok
8.6
Oracle Responsys
Dashboards
250ok
8.7
Oracle Responsys
Standard reports
250ok
8.7
Oracle Responsys
Custom reports
250ok
8.5
Oracle Responsys

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Oracle Responsys

  • Interact Campaign provides a wide variety of capability for creating dynamic message content, tailored to each specific channel.
  • Interact Connect offers straight forward, reliable data integration.
  • Recent enhancements to Interact Program make it flexible and easy to set up and test.
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Oracle Responsys

  • As a SQL developer, I'd like to see enhancements to the SQL View and Join View capability that would make it easier to set up and test, providing more of a developer experience.
  • We're starting to use Responsys for more real-time email scenarios. The regular maintenance windows are something we need to plan for and work around.
  • Response time in the UI and campaign launch can be slow during peak times.
No photo available

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

250ok

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Oracle Responsys

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Oracle Responsys

  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*

* per account

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