What users are saying about
5 Ratings
Top Rated
84 Ratings
5 Ratings
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Score 7.2 out of 100
Top Rated
84 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Oracle Responsys

The solution is great for an enterprise marketing team. There is a ton of functionality and options, but the UI is slightly clunky and outdated. We use the solution to build our customer communication journeys and can highly personalize the journey/messaging for each user with the powerful filters, rules, and programs. The campaign builder allows us to build stunning emails that grab a users attention and convert well. The reporting is outstanding and allows us to see how our campaigns perform and where we can improve.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Oracle Responsys
A/B testing
250ok
8.0
Oracle Responsys
Mobile optimization
250ok
10.0
Oracle Responsys
Email deliverability
250ok
8.9
Oracle Responsys
List management
250ok
5.9
Oracle Responsys

Reporting & Analytics

250ok
7.0
Oracle Responsys
Dashboards
250ok
7.6
Oracle Responsys
Standard reports
250ok
7.0
Oracle Responsys
Custom reports
250ok
6.3
Oracle Responsys

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Oracle Responsys

  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
Nick Pape | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Oracle Responsys

  • Responsys could be improved upon with a more extensive summary after a connect job fails. Failure 'Reason codes' are often generic. More specifically, if the reason codes for a failed (profile list import) connect job could be identified per column. For ex: a common connect job failure happens when "over 20% of the data is in an incorrect field format." It would be helpful to know which 20% and/or which files/records are required to update.
  • Inclusion of Skipped Addresses within the aggregate/Insight reporting. Currently, Skipped metric is only available within the live report setting.
  • It would be nice to receive notifications for changes/additions to the #SoftBounce table
Anonymous | TrustRadius Reviewer

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
Anonymous | TrustRadius Reviewer

Usability

250ok

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison | TrustRadius Reviewer

Support Rating

250ok

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Oracle Responsys

Oracle Responsys is much more robust; we can import more data from our database. This isn't even possible on Hubsport and we can create much larger and advanced programs based on filters and triggers which is just not possible with HubSpot. HubSpot is more user friendly and pretty but it just does not have the functionality or capacity with our large number of users.
Michelle A Hiland | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Oracle Responsys

  • Training the staff to use this tool without error seemed to take a lot of time and reduce efficiency for several months.
  • Better functionality did create excitement within the department to test new templates and implement new email marketing tactics.
  • The cost of the tool did create a need to reduce spending in other areas of the department.
  • Email deliverability has improved and in turn increased opens and eventually the qty of conversions.
Deirdre Daily | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*

* per account

Rating Summary

Likelihood to Recommend

250ok
7.6
Oracle Responsys
8.0

Likelihood to Renew

250ok
Oracle Responsys
9.0

Usability

250ok
Oracle Responsys
8.2

Support Rating

250ok
Oracle Responsys
4.0

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