What users are saying about
5 Ratings
2 Ratings
5 Ratings
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Score 7.2 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

OutreachPlus

Outreach is well suited for organizations that have a large number of outbound efforts that require a consistent set of records. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
OutreachPlus
6.6
A/B testing
250ok
8.0
OutreachPlus
7.0
Mobile optimization
250ok
10.0
OutreachPlus
5.0
Email deliverability
250ok
8.9
OutreachPlus
7.5
List management
250ok
5.9
OutreachPlus
7.0
Dynamic content
250ok
OutreachPlus
6.5
Ability to test dynamic content
250ok
OutreachPlus
6.5
Landing pages
250ok
OutreachPlus
7.0

Reporting & Analytics

250ok
7.0
OutreachPlus
Dashboards
250ok
7.6
OutreachPlus
Standard reports
250ok
7.1
OutreachPlus
Custom reports
250ok
6.3
OutreachPlus

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

OutreachPlus

  • Tagging of prospects across various outreach campaigns. It can be had to track campaign specific data. They make it easy.
  • Really repository for contact information. They allowed us not to rely on spreadsheets as much and do everything from one place.
  • Mobile interface. They make checking emails and campaign results on the go.
Craige Hardel | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

OutreachPlus

  • Salesforce integration.
  • Prospect migration.
  • Prospect activity detail.
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

OutreachPlus

They're both good but OutreachPlus goes a step further with prospect management and template statistics.Mailshake has a sending calendar which I like and also AB testing although it's on a higher plan. Overall they're similar but OutreachPlus still make the outreach process easier and more organized across different verticals.Lastly with Mailshake you can add aliases with OutreachPlus you can't.
Craige Hardel | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

OutreachPlus

  • Quicker connection w/leads.
  • Easier streamlined tasks.
  • Increased overall productivity.
Anonymous | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

OutreachPlus

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

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