What users are saying about
6 Ratings
15 Ratings
6 Ratings
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Score 7.3 out of 100
15 Ratings
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Score 7 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

ReachMail

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
Jamie Caroland | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
ReachMail
8.9
WYSIWYG email editor
250ok
ReachMail
9.1
Dynamic content
250ok
ReachMail
9.1
Ability to test dynamic content
250ok
ReachMail
9.1
Landing pages
250ok
ReachMail
9.1
A/B testing
250ok
ReachMail
9.1
Mobile optimization
250ok
ReachMail
9.1
Email deliverability reporting
250ok
ReachMail
8.7
List management
250ok
ReachMail
8.3
Triggered drip sequences
250ok
ReachMail
9.1

Reporting & Analytics

250ok
ReachMail
8.6
Dashboards
250ok
ReachMail
8.7
Standard reports
250ok
ReachMail
8.1
Custom reports
250ok
ReachMail
9.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

ReachMail

  • The interface is very easy to use.
  • The report offers a wide variety of metrics, including mobile opens and percentages.
  • The organization and easy implementation of Suppression Lists is very helpful.
  • Fast, robust asset library.
Adam Weller | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

ReachMail

  • I’ve had no problems with them, they’re that good! Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses. Next time around, whatever problem I had doesn’t exist anymore, because they fixed whatever has caused problems. Remarkable!
Francesca De Grandis aka Outlaw Bunny | TrustRadius Reviewer

Usability

250ok

No score
No answers yet
No answers on this topic

ReachMail

ReachMail 8.0
Based on 1 answer
Graphic and doc storage capabilities, formatting capabilities
Jamie Caroland | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

ReachMail

In the past I've used both Salesforce and QuotaFactory (now defunct) to send mass emails and both are far superior in presentation, if not functionality. Reachmail is probably fine when you have graphical content but for text emails it just doesn't stack up. I'll look into other options now that I've tried Reachmail and see that is a terrible option for sales teams.
John Cupoli | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

ReachMail

  • We do not have client contact usually after work is done so it is a nice reminder that we are out there.
  • Our ROI is about 8%.
Mary Kelly | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

ReachMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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