What users are saying about
3 Ratings
10 Ratings
3 Ratings
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Score 8.3 out of 101
10 Ratings
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Score 4.1 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

ReachMail

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
Jamie Caroland profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
ReachMail
8.6
A/B testing
250ok
8.0
ReachMail
8.7
Mobile optimization
250ok
10.0
ReachMail
9.1
Email deliverability
250ok
9.7
ReachMail
8.9
List management
250ok
7.0
ReachMail
8.1
WYSIWYG email editor
250ok
ReachMail
8.7
Dynamic content
250ok
ReachMail
9.1
Ability to test dynamic content
250ok
ReachMail
9.1
Landing pages
250ok
ReachMail
7.0

Reporting & Analytics

250ok
8.6
ReachMail
7.1
Dashboards
250ok
8.7
ReachMail
8.4
Standard reports
250ok
8.7
ReachMail
8.0
Custom reports
250ok
8.5
ReachMail
5.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

ReachMail

  • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
  • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
  • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
Francesca De Grandis aka Outlaw Bunny profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

ReachMail

  • It would be useful if there was an option to export email results (sends, opens, clicks, etc.) for all email sent within an account for a particular time period. Currently, reporting metrics can only be accessed by campaign/group and it makes it a very long a tedious process to analysis email performance across sends within a month, quarter or year.
No photo available

Usability

250ok

No score
No answers yet
No answers on this topic

ReachMail

ReachMail 8.0
Based on 1 answer
Graphic and doc storage capabilities, formatting capabilities
Jamie Caroland profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

ReachMail

Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use multiple file formats for list uploads while Exact Target uses only .CSV files.
Adam Weller profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

ReachMail

  • Absolutely faster lead conversion.
  • Increased open and click-through rates, based on reporting and multi-variate testing.
  • Useful, immediate file hosting for same-day deployment and reference.
  • Ability to integrate tools like Google Tag Manager that results in stronger strategic planning and marketing efforts.
Adam Weller profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

ReachMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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