What users are saying about
3 Ratings
3 Ratings
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Score 8.3 out of 101
24 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Really Simple Systems

RSS adapted to our need to differentiate between customer/market segments. Provides room to record history.
Jay Rau profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Really Simple Systems
A/B testing
250ok
8.0
Really Simple Systems
Mobile optimization
250ok
10.0
Really Simple Systems
Email deliverability
250ok
9.7
Really Simple Systems
List management
250ok
7.0
Really Simple Systems

Reporting & Analytics

250ok
8.6
Really Simple Systems
Dashboards
250ok
8.7
Really Simple Systems
Standard reports
250ok
8.7
Really Simple Systems
Custom reports
250ok
8.5
Really Simple Systems

Sales Force Automation

250ok
Really Simple Systems
7.6
Customer data management / contact management
250ok
Really Simple Systems
8.1
Workflow management
250ok
Really Simple Systems
10.0
Opportunity management
250ok
Really Simple Systems
7.4
Integration with email client (e.g., Outlook or Gmail)
250ok
Really Simple Systems
5.1
Interaction tracking
250ok
Really Simple Systems
7.3

Customer Service & Support

250ok
Really Simple Systems
8.4
Case management
250ok
Really Simple Systems
8.3
Help desk management
250ok
Really Simple Systems
8.5

Marketing Automation

250ok
Really Simple Systems
6.8
Lead management
250ok
Really Simple Systems
6.8
Email marketing
250ok
Really Simple Systems
6.7

CRM Project Management

250ok
Really Simple Systems
7.5
Task management
250ok
Really Simple Systems
8.1
Reporting
250ok
Really Simple Systems
7.0

CRM Reporting & Analytics

250ok
Really Simple Systems
7.6
Forecasting
250ok
Really Simple Systems
7.2
Pipeline visualization
250ok
Really Simple Systems
8.0
Customizable reports
250ok
Really Simple Systems
7.8

Customization

250ok
Really Simple Systems
8.1
Custom fields
250ok
Really Simple Systems
8.3
Custom objects
250ok
Really Simple Systems
8.5
API for custom integration
250ok
Really Simple Systems
7.5

Platform

250ok
Really Simple Systems
7.6
Mobile access
250ok
Really Simple Systems
7.6

Security

250ok
Really Simple Systems
7.9
Role-based user permissions
250ok
Really Simple Systems
7.9

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Really Simple Systems

  • You the user are totally in control of the system so even now if we want to generate a new report or record a different set of info we can change and not wait for a call centre to come back to us in many weeks time.
  • The help and support desk is EXCELLENT. When I email them I get an answer normally within one hour. They are spot on with the help but also with their advice about the best way to achieve what we are trying to achieve.
  • The ability to change and produce reports that we as a business want and not simply having to work around a set of templates.
Henry McDonald FCMI profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Really Simple Systems

  • It would be great if one could add field tasks and activities from the opportunity and it would be logged against that task and activity rather than having to go back out of the opportunity and then add it as a task or activity and having to add the name and opportunity etc. details.
Henry McDonald FCMI profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Really Simple Systems

I have tried several other customer database programs and none have been as user friendly and at the same time very comprehensive on its capability.
Susan Deutsch profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Really Simple Systems

  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Freya Vaughan  profile photo

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

Really Simple Systems

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Really Simple Systems Editions & Modules

Edition
Starter$151
Professional$332
Enterprise$503
Free CRM$04
  1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
  2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
  3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
  4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.

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