What users are saying about
3 Ratings
3 Ratings
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Score 8.3 out of 101
2 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Resulticks-mCloud
7.6
A/B testing
250ok
8.0
Resulticks-mCloud
7.7
Mobile optimization
250ok
10.0
Resulticks-mCloud
7.3
Email deliverability
250ok
9.7
Resulticks-mCloud
7.3
List management
250ok
7.0
Resulticks-mCloud
7.7
WYSIWYG email editor
250ok
Resulticks-mCloud
9.1
Dynamic content
250ok
Resulticks-mCloud
7.3
Ability to test dynamic content
250ok
Resulticks-mCloud
7.3
Landing pages
250ok
Resulticks-mCloud
6.8
Triggered drip sequences
250ok
Resulticks-mCloud
8.2

Reporting & Analytics

250ok
8.6
Resulticks-mCloud
7.0
Dashboards
250ok
8.7
Resulticks-mCloud
7.3
Standard reports
250ok
8.7
Resulticks-mCloud
7.3
Custom reports
250ok
8.5
Resulticks-mCloud
6.4

Lead Management

250ok
Resulticks-mCloud
7.7
Lead nurturing
250ok
Resulticks-mCloud
8.2
Data quality management
250ok
Resulticks-mCloud
7.3

Campaign Management

250ok
Resulticks-mCloud
7.5
Calendaring
250ok
Resulticks-mCloud
7.7
Event/webinar marketing
250ok
Resulticks-mCloud
7.3

Social Media Marketing

250ok
Resulticks-mCloud
7.5
Social sharing and campaigns
250ok
Resulticks-mCloud
7.3
Social profile integration
250ok
Resulticks-mCloud
7.7

Platform & Infrastructure

250ok
Resulticks-mCloud
6.8
API
250ok
Resulticks-mCloud
6.8
Role-based workflow & approvals
250ok
Resulticks-mCloud
6.8
Customizability
250ok
Resulticks-mCloud
6.8
Integration with Salesforce.com
250ok
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
250ok
Resulticks-mCloud
6.8
Integration with SugarCRM
250ok
Resulticks-mCloud
6.8

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Resulticks-mCloud

  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Resulticks-mCloud

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Resulticks-mCloud

Resulticks-mCloud 8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Resulticks-mCloud

Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Resulticks-mCloud

  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Resulticks-mCloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*

* per installation

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